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我們做什麼
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Role reports to:
Head of OGX US & Innovation位置:
North America, United States, New Jersey, Summit工作地點:
混合你會做什麼
The Associate Brand Manager, Trade Marketing & Shopper Activation is responsible for translating brand strategies into impactful customer and shopper-facing programs across retail and e-commerce channels. This role serves as a key liaison between Brand Marketing, Customer Strategy, Sales, Field Teams, eCommerce, and external agency partners to drive omnichannel activation excellence, accelerate growth, and strengthen customer partnerships.
Key Responsibilities
- Serve as the primary liaison between Brand Marketing, Customer Strategy, Sales, eCommerce, Field Teams, and agency partners to ensure alignment and flawless execution of commercial priorities.
- Support and execute integrated trade marketing, shopper marketing, and omnichannel activation plans that support brand objectives, customer strategies, and business growth goals.
- Own the annual activation calendar, coordinating product launches, retail programs, seasonal campaigns, retail media activations, and key commercial initiatives across channels.
- Lead customer-specific trade customization by adapting brand strategies, promotional plans, shopper programs, and merchandising solutions to meet retailer, channel, and shopper needs. This also including trade customization for products, store execution, digital assets for brand store, PDPs, search and retail media content .
- Drive in-store excellence through display planning and execution, merchandising initiatives, and retail activation programs that increase visibility, distribution, and shopper conversion.
- Manage consumer engagement programs, including ratings and reviews and product sampling initiatives, to drive awareness, trial, brand advocacy, and purchase conversion.
- Lead trade communications and equip Sales and Field Teams with activation updates, launch toolkits, selling materials, and execution resources to ensure consistent marketplace execution.
- Facilitate recurring cross-functional business reviews, launch readiness meetings, and performance discussions, while analyzing results and providing recommendations to optimize activation effectiveness, customer impact, and return on investment.
Required Qualifications
- Minimum of a bachelor's degree required; preferably in Marketing/Business or a related field.
- At least 2 year of experience in brand management, trade marketing or operations business analytics, preferably within CPG.
- Experience working on new product forecasting, insights gathering, and business case development.
- Experience collaborating with cross‑functional partners in a team‑based environment.
- Strong budget management and forecasting skills.
- Strategy and data are the core of everything we do, so strong critical thinking and analytical skills are required.
- Experience with tools such as Nielsen/Circana and Numerator for data analysis. Well versed in MS Excel & PowerPoint
- Availability to travel up to 10%
Desired Qualifications
- Experience working with national retailers and omnichannel customers is preferred.
- Excellent written and oral communication skills, with an ability to bring out the best in others.
- Strong attention to detail and organized thinking.
- Comfort learning new tools, processes, and ways of working.
- Curious, agile, beauty-first mindset & entrepreneurial, problem-solving skills with a willingness to ask questions and test ideas..
- Digital marketing experience is an asset.
- MBA preferred but not required.
對您有什麼好處
本職位新員工年薪底薪範圍:
這考慮了許多因素,包括工作地點、候選人的技能、經驗、教育水準和其他與工作相關的因素
有競爭力的福利待遇**
帶薪公司假期, 帶薪休假、志願者時間 &更多!
學習 &發展機會
Kenvuer Impact Networks
此列表可能因位置/地區而異
*注意:Kenvue 的總薪酬包括薪水、獎金(如適用)和福利。您的 Talent Access 合作夥伴將能夠在招聘期間分享更多關於我們的整體薪酬產品以及相關地點的具體薪酬範圍的資訊。招聘流程.
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