ABM, CP/Trade Activation - Aveeno Body

ABM, CP/Trade Activation - Aveeno Body

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

US Brand Mgr Aveeno Body Act and Comms

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

We are seeking a dynamic and results-oriented CP/Trade Activation ABM to join the Aveeno Body Brand Growth team. In this role, you will be responsible for leading the integration of brand comms and creative activation across multiple touchpoints with special focus on retail/trade. You will be responsible for ensuring the brand equity is clear and consistent across various activations and is uniquely fit for that touchpoint objective. Creative ecosystem will span across physical and mental availability such as display creative, media assets and instore activations.  

 

Key Responsibilities:

• Content Creation & Optimization:

  • Lead the development of trade marketing content, ensuring alignment with overall marketing strategies; you will be responsible for retail/trade creative kick off, optimization and driving creative deadlines to meet all critical deadlines

  • Partner closely with the customer teams and agency partners to ensure creative development process delivers against defined objectives, on time and effectively. Creative needs may range from designing for custom displays to leading brand inclusion within customer specific tentpoles/activations

  • Monitor and analyze trade marketing performance metrics to optimize future strategies
     

• Asset Development:

  • Support development of retail media assets, ensuring they are fit for customer needs

  • Develop local trade toolkits to support trade promotions and display artwork

  • Develop local creative assets for consumer and trade promotions, including display materials and promotional content 
     

• Promotional Strategy:

  • Manage the planning, execution, and reporting of national consumer promotions for Aveeno Body, coordinating across Brand Growth, Customer Strategy, CP SME and optimizing offers to drive incremental sales and strengthen brand loyalty

  • Support customer strategy in tracking promotional activity in the market and ensure team has heightened awareness to promotional calendars and future events in plan

  • Become the SME with customer activation partners and help support promotional strategy, bringing an outside-in lens and market awareness to the strategy

  • Coordinate sampling initiatives across key channels, managing logistics and cross-functional partners to ensure seamless program execution

  • Support Holiday strategy through the creation of retailer gift sets and amplification of key holiday promotions
     

• Collaboration & Planning:

  • Work with customer teams on annual planning process helping shape strategy and ways of working across customers and squads

  • Contribute to Business Planning (BP), Integrated Business Planning (IBP), and Sales & Operations Planning (S&OP) processes

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• 4+ years of experience in trade marketing, brand management, or a related field, preferably within the CPG industry.

• Strong understanding of omni-channel marketing, retail media, consumer promotions, and shopper marketing strategies.

• Proven experience in asset development for digital shelves and in-store merchandising.

• Excellent project management skills with the ability to manage multiple initiatives simultaneously.

• Strong analytical and data-driven mindset, with the ability to interpret market insights and performance metrics.

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.

Desired Qualifications

• Has shopper marketing, trade marketing, or some activation experience

• Proficient in retail media and media creative needs

• Has experience working with customers in a selling capacity

What’s in it for you

$110.500,00 - $156.000,00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.