Amazon Customer Marketing Manager

Amazon Customer Marketing Manager

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Senior Manager Amazon Omni Performance

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Amazon Customer Marketing Manager will lead end-to-end ownership of the Amazon site experience for Neutrogena, driving growth through strategic merchandising, influencer activations, and performance optimization. This role combines analytical rigor with creative execution, leveraging consumer insights, keyword strategies, and PDP enhancements to maximize traffic and conversion. You’ll collaborate across brand teams and external partners to deliver impactful campaigns, manage significant activation budgets, and innovate within one of the most dynamic e-commerce environments.

Key Responsibilities

• Develop and execute customer marketing strategies that deliver against brand share, growth, and engagement objectives — across influencer, sampling, OOH and onsite channels.

• Collaborate with Brand Activation leads on go-to-market channel planning for new item launches, tentpole/deal moments and partnerships, ensuring authentic and distinct amplification.

• Translate traffic and behavior insights into actionable plans, leveraging consumer data, cultural trends, and performance data to implement keywords strategies and PDP optimizations.

• Track, analyze, and report on campaign performance, using data-driven insights to inform future initiatives and enhance KPIs.

• Champion growth strategies by monitoring industry trends and innovating to improve performance.

• Build and maintain strong, collaborative relationships with internal and external stakeholders.

• Ensure positive customer outcomes and partner to enable share of growth on Amazon.

 

What We Are Looking For

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.

• 5+ years in performance marketing with proven growth impact.

• Strong analytical and data-driven decision-making skills.

• Excellent communication and collaboration abilities.

• Ability to work in a global, matrixed environment.

Preferred Qualifications:

• Deep knowledge of customer marketing tactics including Amazon merchandising programs (Influencer, sampling, etc.).

• Multi-channel customer strategy experience.

• Experience managing and developing in fast-paced environment.

• Strong leadership and influence skills.

• Passion for innovation and digital commerce.

What’s in it for you

$124,100.00 - $175,200.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.