Asia Pacific Global Johnson’s Baby and Regional Brands CBI Director

Asia Pacific Global Johnson’s Baby and Regional Brands CBI Director

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Head of Brand Building and Deployment, APAC

Location:

Asia Pacific, Singapore, Singapore, Singapore

Work Location:

Hybrid

What you will do

The Global Johnson’s Baby and Regional Brands CBI Director is the strategic insights leader responsible for shaping, governing, and executing the end‑to‑end global learning agenda for Johnson’s Baby and the top regional brands in APAC. This role oversees foundational consumer understanding, long‑range learning plans, and brand equity development across priority global baby care markets as well as regionally scaled brands.

The Director partners closely with Global Franchise, Regional Category, Local Marketing, and R&D to ensure consistent, insight‑driven strategies that advance brand equity, strengthen portfolio relevance, and unlock future growth opportunities. The Director also champions a culture of rigorous learning discipline, integrated storytelling, and human‑centric decision‑making across the enterprise.

Key Responsibilities

• Lead the global Johnson’s Baby insights agenda, including design and delivery of foundational research (U&A, segmentation, demand spaces, cultural anthropology, trend and foresight work) for top global markets.
•  Own the end‑to‑end insights learning plans for APAC regional brands, ensuring clarity of business questions, research prioritization, methodological excellence, and strategic alignment.
•  Guide global and regional brand equity development, establishing clear equity frameworks, identifying drivers/barriers, and embedding robust measurement programs across key markets.
•  Partner closely with Regional Franchise and APAC Category teams to translate insights into portfolio strategy, claims, innovation pipelines, superior product experiences, and communication territories.
• Drive the integration of insights, analytics, and foresight to build comprehensive narratives that shape long‑term category, brand, and consumer strategies.
• Steer execution of multi‑market research programs, ensuring consistency, quality, and scalability across markets, while managing key global research partners.
• Elevate insight and strategy capabilities across APAC markets, providing coaching, codified best practices, tools, and templates that strengthen learning maturity.

What we are looking for

Required Qualifications

• Bachelor’s degree or equivalent in Marketing, Business, Market Research, or related fields.
• 12–15 years of progressive experience in consumer or human insights, strategy, brand equity, or market research roles.
• Demonstrated leadership in building global or regional learning plans and managing large‑scale foundational research programs.
• Strong expertise in qualitative and quantitative methodologies, brand equity frameworks, and end‑to‑end insight processes.
• Excellent storytelling and communication skills, with proven ability to influence senior global stakeholders.
• Ability to lead in a fast‑paced, complex matrix environment while managing multiple priorities.

Desired Qualifications

•  Experience in baby care, personal care, or health & well‑being categories.
•  Proven ability to partner with R&D and Global Category teams on claims, product experience testing, and innovation development.
• Strong familiarity with advanced insight techniques (digital ethnography, implicit testing, behavioral science, foresight).
• Proven expertise in leveraging advanced analytics techniques, including predictive modeling, machine learning, and data visualization.
• Strong proficiency in analytical tools such as SQL, Python, R, and BI platforms like Tableau or Power BI.
• Experience managing global or regional research initiatives.
• Proven ability to lead and develop high-performing teams in dynamic environments.
• Experience collaborating with cross-functional teams to influence marketing strategies and business outcomes.
• Innovative mindset with a passion for exploring new data sources and analytical approaches to drive commercial excellence.
• Exceptional strategic thinking skills and a track record of delivering impactful commercial insights.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.