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Assistant Brand Manager

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Job ID:
2507034373W
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Kenvue is currently recruiting for a:

Assistant Brand Manager

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

高级品牌经理

Location:

Asia Pacific, China, Shanghai, Shanghai

Work Location:

Fully Onsite

What you will do

Lead NPD KOL Social Seeding Plan:

  • Develop and execute the KOL social seeding plan for platforms like LRB and Tiktok according to the allocated budget.
  • Track seeding performance based on key performance indicators (KPIs).
  • Lead the communication from brand to channel to ensure that the seeding plan helps drive business results.

Support Motrin NPD Launch Readiness:

  • Manage core assets for the launch, including campaigns and selling stories.
  • Lead communication with both internal cross-functional teams and external partners to ensure compliance and smooth execution of the launch.

Candidate Requirements:

Experience:

  • Minimum of 3 years in a multinational company.
  • Experience in the health and wellness, OTC, baby care, or related categories is preferred.
  • Prior experience with brand marketing (brand campaigns) and social seeding is highly desirable.
  • Experience in new product development is a plus.

Leadership & Skills:

  • Strong problem-solving capabilities.
  • High learning agility and capability to adapt in a fast-paced environment.
  • Excellent communication skills to manage both internal and external stakeholders effectively.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.