Assoc. Brand Mgr, Aveeno Face & Sun

Assoc. Brand Mgr, Aveeno Face & Sun

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Senior Brand Manager US Body Care

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Associate Brand Manager, HOBA + Consumer Promotions / Trade Activation plays a critical role in driving the day‑to‑day performance and executional excellence of the Aveeno Face & Sun business. This role serves as the owner of Health of Business Analytics (HOBA) and leads consumer promotions, trade activation, and sampling to deliver strong in‑market results.

 

Key Responsibilities:

• Health of Business Analytics (HOBA)

• • Own weekly business reporting, tracking brand performance vs. plan, diagnosing key drivers, and proactively identifying opportunities and risks

  • Compile monthly business analyses, including brand performance, competitive activity, and category trends

  • Own NPI reporting, ensuring visibility to in‑market POS performance and consumer sentiment

  • Lead competitive defense, monitoring competitive dynamics and translating into business recommendations

• Forecasting & Financial Management

  • Input forecasting assumptions as part of the IBP (Integrated Business Planning) building blocks, partnering closely with Brand Leadership and Demand Planning

  • Support planning cycles with timely, accurate inputs for media and promotions

  • Act as budget liaison, managing and tracking Brand Marketing Expense (BME)

 

• Consumer Promotions (CP)

  • Manage the planning, execution, and reporting of national consumer promotions, coordinating across Brand Growth, Customer Strategy, CP SME and optimizing offers to drive incremental sales and strengthen brand loyalty

  • Support customer strategy teams by tracking promotional activity and maintaining visibility to promotional calendars and upcoming events

  • Support Holiday strategy, including retailer gift set development and amplification of key seasonal promotions

• Trade Activation & Creative Execution

  • Lead trade marketing content development, ensuring alignment with overall brand strategy and objectives

  • Develop local creative assets for consumer and trade promotions, including display materials and promotional content

• • Coordinate sampling initiatives across HCP and retailer channels, managing logistics and cross‑functional partners to ensure seamless execution

  • Lead ratings and reviews programs for NPI

 

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field

• 4+ years of experience in trade marketing, brand management, business analytics, or a related field, preferably within the CPG industry

• Strong understanding of omni-channel marketing, consumer promotions, and shopper marketing strategies

• Proven experience in asset development for in-store merchandising and trade activation

• Excellent project management skills with the ability to manage multiple initiatives simultaneously

• Strong analytical and data-driven mindset, with the ability to interpret market insights and performance metrics

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams

 

Desired Qualifications

• Passion for facial skincare and suncare, with knowledge of key competitors and market trends

• Has experience working with customers in a selling capacity

What’s in it for you

$110.500,00 - $156.000,00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.