Associate Director, Consumer & Business Intelligence - US Listerine

Associate Director, Consumer & Business Intelligence - US Listerine

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Head of CBI, Self Care

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

This Associate Director will serve as Consumer & Business Intelligence (CBI) lead for the US Listerine team. Through deep consumer understanding, application of advanced analytics tools, external market knowledge, and implementation of brand growth principles, you will be part of a high-performance team and serve as a strategic partner to the US Listerine team. The Associate Director, CBI - US Listerine will be looked upon to:

• Identify challenges and opportunities, shape the appropriate business questions to address and design the most effective ways to answer
• Translate learnings into recommendations and tell a story that drives sustainable consumer-driven business growth and stronger outcomes

This role will unlock insights that will drive growth through quantitative and qualitative research as well as analyzing in-market consumption data and application of analytics tools such as marketing mix and price and promotion analytics to support strategic plans and brand growth.

Key Responsibilities:

This individual plays a key role in influencing the vision, strategy and activation choices for Listerine US. Primary responsibilities include:

• Lead the translation of consumer foundational work, insights and category knowledge into insights to identify and address consumer opportunities
• Use knowledge of key macro trends and lead understanding of consumer, market and competitive landscape to diagnose business performance and address focused business issues
• Apply understanding of brand/marketing fundamentals in marketing plan and category/brand strategies development
• Supervise vendor partners to execute projects; anticipate and quickly develop contingency plans for complex project issues; proactively manage priorities
• Develop, shape and deliver research audits and integrated learning plans to identify knowledge gaps and address key business issues
• Develop, analyze and synthesize ad hoc research using do-it-yourself methods
• Lead syndicated and panel analyses with the ability to translate learning into concrete recommendation for business growth, including the integration of multiple data sources into complete, coherent analysis
• Maximize analytics to understand business drivers and predict business growth; work in concert with CBI analytics to ensure all deliverables are grounded in business capabilities/realities and lead the implementation of learnings into actions
• Integrate knowledge from multiple sources and create meaningful interpretations and recommendations that address business issues
• Interpret and pragmatically translate research learnings into feasible business-building action steps, and ensure alignment with key cross-functional partners (including marketing, customer strategy, media, category and shopper teams)
• Analyze and synthesize data from various syndicated and custom data sources like social listening, rating and reviews and trends dashboards
• Use diverse range of research tools/resources/processes to assess business issues
• Independently and proactively identify the key business issues/questions and develop the most appropriate research design and analytic plan to address business/research needs
• Act as an authority in research and questionnaire design and interpretation
• Act as a business partner, not just a market research specialist; partner and collaborate with cross-functional teams to achieve key objectives; manage complex business issues and create consensus

What we are looking for

Required Qualifications:

• A minimum of a Bachelor's degree
• A minimum of 3 years experience at the manager level in an insights role
• A minimum of 10 years overall consumer and shopper insights experience
• OTC experience is preferred
• Breadth of experience with consumer research, including methods, techniques, agency partners and business applications; must have comfort and aptitude to apply these skills to various situations and guide others on how to interpret/drive action against results under supervision
• Familiarity with digital analytics, data science and advanced analysis techniques, and ability to apply in the business
• Ability to connect the dots, tell a compelling store and create bias for action
• Ability to think analytically to understand complex or ambiguous problems or issues and communicate solutions/conclusions clearly and concisely
• Ability to build trusting relationships with internal and external stakeholders to understand their needs and expectations, align on timelines and deliverables, collaborate on shared objectives, and ensure impactful progress towards goals
• Demonstrated ability to influence cross-functional and upper management to impact decision-making; willingness to “have an opinion” backed up by insight and analytics

What’s in it for you

$153,850.00 - $217,200.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.