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Brand Activation Manager - Frenadol, Fortasec y Nicorette

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2607045866W
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Kenvue is currently recruiting for a:

Brand Activation Manager - Frenadol, Fortasec y Nicorette

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Brand Activation SC+EH Lead Iberia

Location:

Europe/Middle East/Africa, Spain, Community of Madrid, Madrid

Work Location:

Hybrid

What you will do

The brand activation specialist is responsible for developing & implementing tactical plans, overseeing market analysis, creating new local activations & innovative solutions and strategies, and building strong networks with key opinion leaders in all managing brands. This role will also lead and inspire staff, ensure brand integrity, and contribute to longer-term tactical plans:

  • Develop local brand planning & strategy (including 3YOP and Business Plans), aligned with SE cluster strategy and Science of Brand Growth (SOBG) principles based, for brands & manage brand operations to ensure E2E teams’ synchronization and market-leading excellence in execution towards consumer, shopper, HCPs and customer in Spain.

  • Defines the best strategy for Internal product capabilities on brands to drive HCP recommendation.

  • Implement tactical plans by providing appropriate promotional materials and monitoring promotional effectiveness.

  • E2E P&L (NTS-BMC) management for Spain. 

  • Collaborate with cross-functional teams to identify opportunities for process improvements and implement creative solutions. 

  • Provide strategic guidance and insights on business analysis and strategic capabilities. 

  • Monitor competitive activity and industry developments impacting business to identify new opportunities. 

  • Coach, develop, and inspire staff to drive performance improvement and achieve business goals.

What we are looking for

Required Qualifications

  • College / university Degree in Business Administration, Economics or Pharmaceutical sciences.

  • +3 years of experience in Marketing / shopper marketing/ trade marketing in consumer healthcare or consumer goods industry

  • Experience in OTC’s | Dermocosmetics business would be highly advantageous.

  • MS Office (Word, Excel, PowerPoint, Outlook, Teams)

  • Fluent in English – Verbal and Written Communication

Valued Qualifications

  • Marketing College Master

  • Digital and Social media experience in developing and activating content & communication.

  • Knowledge of Multinational Company environment

Skillset & Attitudes

  • Business, Financial & digital acumen

  • Excellent communication and strong influencing skills - communicate clearly with strong impact

  • Strong Interpersonal skills and collaborative style

  • Sharp analytical skills, able to analyze data quickly and infer insights to act and move forward.

  • Ability to manage complexity and perform effectively in a matrixed organization.

  • Strategic thinking with drive for action

  • Proactivity and results driven. Test & Learn mentality bringing new ideas.

  • Commercial understanding of P&L and financials

  • Can do positive attitude, with the ability to influence and work in a collaborative way and identify creative solutions to challenges

  • Creates a sense of urgency to meet objectives

What’s in it for you

  • Competitive Benefit Package

  • Health insurance

  • Live insurance

  • Pension Plan

  • Flexible work police

  • Learning & Development Opportunities

Kenvue is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.