Brand Activation Manager

Our products are part of everyday life, often without people even thinking about it. From a morning routine with Listerine, to skincare with Neutrogena, pain relief with Ipren, or supporting a smoke‑free journey with Nicorette, our brands are trusted by millions of people around the world. Behind these well-known products is a team driven by one purpose: to realize the extraordinary power of everyday care. 

We are now looking for a Brand Activation Manager to lead the local execution of brand strategies, marketing plans, and promotional activities, while analyzing performance and guiding agency partners. In this role, you will lead Nicorette (OTC)—a priority brand in Sweden—and report to the Nordic Brand Activation Lead. 

At Nicorette, we believe every step toward quitting matters. We support consumers as a trusted, science‑backed partner to help overcome cravings and build a tobacco- and nicotine‑free life. In the BAM role, you will also contribute to the development of the “Made in Sweden” concept, showcasing Nicorette’s Swedish manufacturing and heritage. Join Kenvue to create impactful, evidence‑driven marketing that inspires progress for millions. 

Key Responsibilities 

• You will collaborate closely with Key Account Managers and other internal and external stakeholders, monitor brand performance, and identify market opportunities to drive growth, innovation, and competitive advantage. 

• Design and execute brand activation campaigns that engage target audiences, strengthen brand visibility, and drive measurable engagement across both HCP (healthcare professional) and consumer segments. 

• Collaborate cross-functionally with cluster marketing, sales, medical and regulatory teams, and advertising agencies to develop best-in-class brand activation and eg. point-of-purchase initiatives.  

• Leverage data-driven local insights and define new business opportunities 

• Act as marketing lead for local customer & trade marketing initiatives. Orchestrate physical in-store and digital online activations, and promotional strategies to foster customer loyalty and expand market share. 

• Nurture strategic partnerships with key stakeholders including, e.g. HCPs, consumers, and business clients to drive market development and competitive advantage. 

What we are looking for 

Required Qualifications 

• University degree or equivalent in Marketing, Business, Communications, or a related field 

• 6-8 years of progressive experience in brand management, brand activation, experiential marketing, or related specialist roles 

• Proven ability to cooperate with cross-functional teams and manage complex projects with a strong focus on detail and accuracy 

• Strong analytical mindset to interpret market data and translate insights into creative activation solutions 

• Excellent verbal and written communication skills 

• Fluency in Swedish and English 

Desired Qualifications 

• Completed LIF training (Ethical rules for the pharmaceutical industry) 

• Exceptional project management skills with a flair for coordinating multi-channel campaigns under tight deadlines