Brand Manager, Adult Tylenol Megabrand

Brand Manager, Adult Tylenol Megabrand

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Sr Mgr Pain Adult Tylenol & Megabrand

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Brand Manager will lead Adult Tylenol Megabrand Strategy & Execution. In this capacity, they will be responsible for leading the portfolio architecture and strategy, performance and measurement process across the category/competitive landscape and overall integrated business planning process. This person will play a critical role in developing campaigns for Adult Tylenol across Megabrand and Tylenol’s strategic audience targets. They will play a critical role in managing Adult Tylenol’s media strategy, planning, and performance evaluating in partnership with the Integrated Media and agency teams. They will be an integral part of activating our US 3-year operating model and work closely with our cross-functional team. Looking for a highly strategic, analytical leader to be part of the Pain Care leadership team and elevate our portfolio and growth strategy to new heights.

 

Key Responsibilities

• Deep understanding of the category and competitive landscape to best share our portfolio strategy across long-term horizon.

• Can develop, lead, and execute strategic plans to meet future needs and expectations for the Franchise, including monitoring market dynamics to develop and/or change strategic and tactical marketing plans. 

• Achieves sales, consumption, and share objectives for the Franchise

• Can lead communications and campaign development for Adult Tylenol.

• Will be responsible for Adult Tylenol National and Retail Media strategy, planning, and performance monitoring as well as optimizations to the plan.  

• Partners with cross-functional stakeholders across Commercial, Business Intelligence, Sales, Operations to achieve brand / business outcomes.  

• Creates a high-performance culture that instills integrity, creativity, teamwork, insight and excellence throughout the marketing organization.

• Manage people and support their professional development.

• Ability to manage a complex portfolio. 

• Ability to manage agencies and external partners.

 

What We Are Looking For

Required Qualifications 

• A minimum of a BA/BS in Marketing or a business-related field is required. An MBA is preferred. 

• A minimum of 6 years of business experience is required. 

• A minimum of 3 years of progressive commercial experience is required. 

• Marketing or sales experience in a Consumer Packaged Goods environment is required. 

• Strong analytical and insights management experience required.

• Candidate must have superior leadership skills and demonstrated track record to lead cross-functional projects and ability to present strategy at senior levels

• Experience through different product life cycles (mature brand, new launch, turnaround). 

• P&L/financial management and business/strategic planning experience are required. 

What’s in it for you

$124,100.00 - $175,200.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.