Brand Manager, Johnson's

Brand Manager, Johnson's

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Sr. Shopper Marketing Manager, AV-B & Johnson's, Essential Health, Skin & Essential Health BU

Location:

Asia Pacific, South Korea, Seoul, Seoul

Work Location:

Hybrid

What you will do

Lead two iconic brands at different life stages: Johnson's Baby (trusted family skincare heritage) and Johnson's Beauty (fast-growing adult body care). You'll own full P&L, shape multi-year strategy, and deliver growth through incredible products, powerful campaigns, and sharp market & consumer insights. This role is for someone who are thrilled to make a high-impact, who thrives on turning strategy into results, building brands from concept to consumer.

Key Responsibilities:

1. Own the Business

• Lead full P&L (Net Sales, Gross Profit, Marketing Budget) and annual planning
• Build 3-year brand vision and strategy across both portfolios
• Ensure coherence between brands while maximizing growth for each

2. Drive Products That Win Consumer Households

• Identify market opportunities (sizing, segmentation, competitive moves) using internal and extenral reserach (e.g: Kantar, Nielsen, and opensurvey consumer research..)
• Manage full product lifecycle: NPD launch, base portfolio optimization, promotional activation
• Lead concept development, artwork assurance, pricing, and post-launch performance tracking

3. Build Campaigns That Convert

• Create integrated consumer campaigns across digital, PR, and creative
• Own the full funnel: Awareness → Consideration → Conversion → Loyalty
• Manage agency partners to deliver quality and ROI

4. Lead Teams to Deliver

• Partner with Sales, Finance, Supply Chain, and key customers (e.g., Olive Young, e-commerce) to hit targets
• Drive cross-functional teams on priorities and timelines

What we are looking for 

Required Qualifications:

• 4+ years in brand/product manager experience (FMCG, skincare, personal care, or baby care preferred)
• Full P&L experience — you've owned numbers and delivered
• Fluent English — for regional collaboration and reporting
• University degree (Business, Marketing, or related field)

What Makes You Stand Out

• You've launched products and campaigns that moved the needle — from NPD concept to market, and led integrated campaigns (digital, PR, creative) that delivered measurable growth
• You win in Korea's digital ecosystem — skilled in performance marketing, social commerce, creators, and full-funnel IMC
• You bring a startup mentality — high ownership, fast execution, comfortable with ambiguity and rolling up your sleeves
• You let data guide you — experienced in consumer research (tracking, funnels, testing) to make smarter bets
   

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