Brand Manager, Listerine

Brand Manager, Listerine

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Sr. Brand Manager, Listerine, Essential Health, Skin & Essential Health BU

Location:

Asia Pacific, South Korea, Seoul, Seoul

Work Location:

Hybrid

What you will do

What you will do

In this role, you will provide marketing support and be an important member of the marketing brand team and the broader marketing organization.

You will assist in delivering agreed Profit & Loss (P&L) and market share metrics for assigned brands and contribute to the brand franchise. Supporting and guiding direct reports is an important aspect of the role."

Responsibilities

1. Support brand strategy execution by driving cross-functional initiatives aligned with long-term growth plans and financial targets.
2. Contribute to the develop and monitoring of annual business plans and programs that will improve consumer acceptance, market penetration and product profitability
3. Own the implementation of consumer programs including product advertising, packaging and promotional activities, and optimizing their effectiveness
4. Analyze marketing KPIs to identify growth drivers and plan strategic initiatives that enhance brand and business performance
5. Collaborate with internal departments including Customer Strategy, Sales, Finance, Regulatory, Supply Chain and Demand Planning to coordinate team activities/projects and attain short-long term sales and profit commitments
6. Support the identification and recommendation of new business opportunities
7. Support brand initiatives with strategic and key customers
8. Coordinate Manage agency relations and support business partnerships

What we are looking for

- A University degree is required, preferably in Business, Sales, Marketing or another related field
- Minimum 5+ years of progressive marketing experience required
 
Preferred:
- Consumer Packaged Goods, over-the-counter product experience is preferred
- Excellent interpersonal and collaboration skills
- Ability to positively influence with outstanding oral/written communication skills
- Advanced problem solving, decision-making and prioritization abilities
- Ability to think analytically and strategically to understand complex or ambiguous problems or issues
- Ability to develop and demonstrate creativity/new ideas that challenge the status quo
- Proficient in project management and financial analysis, including P&L management/forecasting
- Understanding of advertising, media, copy development/adaptation process and working with creative/PR/media agencies
- Deep understanding of digital levers as part of the marketing mix
- Strong command of concept development and new product process
- Proficiency in consumer research methodologies

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.