Brand Manager: Neutrogena & Aveeno Body

Brand Manager: Neutrogena & Aveeno Body

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Head of Essential Health and Skin Health

Location:

Europe/Middle East/Africa, South Africa, Gauteng, Johannesburg

Work Location:

Hybrid

What you will do

Kenvue is currently recruiting for:

               

Brand Manager _ Neutrogena & Aveeno Body  

This position reports to the Head of Skin and Essential Health and is based in Cape Town, South Africa

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who we are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future and yours.

               

What you will do

Working within the Marketing Team, you will be responsible for implementing one of our consumer marketing strategies on a brand (or portfolio of brands with less complexity). You will work closely with a broad multi-functional team and marketing leadership to create execute & track brand plans through the path to purchase (1 YOP). 

Key Responsibilities:

• Contribute to and interpret brand strategy and execute with perfection on 1YOP
• Deliver brand Targets on NTS, GP and Share.
• Lead launch of NPI or support elements of strategically important NPI to ensure flawless execution.
• Conduct regular analysis of available data e.g. sales, shares, penetration etc and Turn data and insights into action to win with consumers. Analysis quality to be shareable up to GM level. 
• Develop retail ready plans for your brand to deliver Category growth and support presentations to key Customers
• Build and support the creation of innovative and effective campaigns to grow sales & market share in your Brand
• Lead media and flow plans and work with media partners to implement optimizations to digital campaigns
• Work closely with commercial teams to implement commercial initiatives to drive profitability.
• Lead external agency relationships and ensure work is delivered on time and within budget.
• Work closely with the brand marketing teams to drive harmony across brands & demonstrate insights.
• Partner with Shopper team for effective instore solutions at best possible ROI
• Support HCP team in delivery of strong partnerships that result in more and better-quality recommendations.
• Partner with legal and regulatory teams to ensure zero tolerance for compliance gaps across brand executions
• Flawlessly Manages brand budget/ expenses across the full purchase to payments cycle.
• Champion your brand within the broader organization.
• Attend and contribute to relevant brand team meetings and business planning processes.

What we are looking for

Required Qualifications

• Minimum 6-8 years of proven experience in marketing and brand management
• University/bachelor’s degree or Equivalent in Marketing or related field
• Proven ability to think creatively and strategically, with strong analytical and problem-solving skills
• Strong understanding of market dynamics and consumer behaviour to drive brand growth and market share
• Experience in developing and launching new products or services in the market
• Demonstrated resilience – has managed through tough circumstances and grown from it
• Operator mindset – willing to roll up sleeves, show accountability for work and impact
• Language: Advanced English and communication in oral and written form is required

Key Competencies

• Demonstrates an understanding of all elements of Brand strategy and its impact on the marketing mix choices across the Must Win Battles.
• Apply in-depth understanding of consumer, shopper and marketplace trends and competitor activities to drive competitive advantage
• Leverages project management tools and techniques to define project objectives, milestones, scope, as well as track projects and initiate potential process improvements
• Demonstrates knowledge of the brand P&L and its components to determine implications of marketing decisions on brand profitability and build business cases
• Strong analytical capabilities to lead brand performance analysis and deliver recommendations to the Multifunctional team for action
• Shows good understanding of media landscape including Influencer, the role and effectiveness of differing touchpoints for achieving different objectives.
• Draws on knowledge and experience of key drivers of demand forecast to address key components and accuracy of forecasting in partnership with Supply Chain
• Understanding of HCP and support the delivery of key initiatives against “the science of selling” with HCP leads.
• Collaborative attitude to nurture healthy relationships with agencies, vendors, multi-functional teams, HCP’s, and other key partners to support business growth.

What’s in it for you

• Competitive market related Salary.        
• Competitive Benefit Package*       
• Learning & Development Opportunities        
• Employee Resource Groups         
• Exposure to multi-national company and SME’s in various fields of expertise

       

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

       

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.