Brand Manager, OTC (타이레놀)

Brand Manager, OTC (타이레놀)

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Sr. Brand Manager, Tylenol, Selfcare BU

Location:

Asia Pacific, South Korea, Seoul, Seoul

Work Location:

Hybrid

What you will do

Tylenol Brand Manager is responsible for developing and executing comprehensive marketing plans, conducting market research, and evaluating sales and marketing activities to grow business and market share:

Key Responsibilities

• Develop business growth strategy and gain cross-functional alignment including regional MKT, RA, Finance, etc. to develop innovative and achievable business plans
• Develop longer term growth plan including brand portfolio strategy
• Analyze key performance indicators and financial reports to identify opportunities for improvement
• Conduct in-depth sales and competitive analysis to drive business growth
• Drive market intelligence gathering process to uncover new opportunities
• Develop full year marketing plan to strengthen brand equity
• Design advanced communication and media plan based on deep consumer insight and media behaviors
• Develop campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive landscape
• Flawless execution of IMC and marketing campaign with agile mindset
• Evaluate effectiveness of marketing activity and diagnose on ROI to identify potential areas for improvement
• Develop and execute HCP engagement plan
• Support innovation projects
• Conduct consumer/market research to find new opportunity areas and assess the size of prize
• Analyze market trends and consumer insights to identify growth opportunities and develop strategic initiatives 
• Manage and respond to brand-related issues in a timely and effective manner to ensure brand consistency and protect brand reputation.
• Manage brand budgets effectively to maximize ROI and achieve business objectives

What we are looking for

Required Qualifications

• Bachelor’s degree and above with relative brand management experiences
• 7+ years of Pharmaceutical or FMCG marketing experience (Pharma industry experience is preferred; not a must)
• Proven track record of successfully managing brand campaigns and driving brand growth
• HCP Communication and utilizing medical reference experience is preferred
• Demand forecasting & P&L management experience
• Strategic thinking & analytical and problem-solving skills
• Consumer-centric & agile mindset
• Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)
• Strong analytical skills with the ability to interpret data and make strategic recommendations
• Excellent communication and presentation skills to effectively deliver brand messaging to internal and external stakeholders
• Ability to speak and write in English and Korean fluently

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.