Brand & Shopper Activation Manager

Brand & Shopper Activation Manager

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Head of Brand & Shopper Activation

Location:

Europe/Middle East/Africa, Poland, Mazowieckie, Warsaw

Work Location:

Hybrid

What you will do

As Brand & Shopper Activation Manager you will be responsible for developing and executing marketing strategies that enhance brand visibility and drive shopper engagement. You will collaborate with cross-functional teams to create impactful campaigns that influence purchasing decisions:

Key Responsibilities

• Develop and implement annual brand strategies and operating plans.
• Drive long‑term category planning, including NPI pipeline management.
• Ensure consistent and impactful brand communication across all touchpoints.
• Lead budget planning, management, and optimization for all brand initiatives.
• Create or localize insight‑driven marketing campaigns and oversee shopper & customer activations across offline and online channels.
• Lead trade marketing initiatives, including development of POS materials and digital assets, ensuring best‑in‑class in‑store and digital execution.
• Monitor competitive activity and market dynamics, evaluating campaign and promotion effectiveness to drive continuous improvement.
• Build strong cross‑functional, customer, and agency partnerships to ensure aligned, high‑quality delivery.

What we are looking for

• Bachelor's degree in Marketing, Business, or related field
• Minimum 3 years of experience in marketing or brand management
• Strong communication and storytelling skills
• Knowledge of shopper behavior and marketing strategies
• Fluent English and Polish is a must.

• Proven ability to translate data into compelling brand narratives and actionable marketing strategies
• Ability to merge creative thinking with analytical insights to design shopper-centric brand initiatives
• Strong expertise in digital marketing tools, shopper behavior analytics, and experiential brand activation techniques
• Experience in driving campaigns balancing brand integrity with shopper engagement objectives
• Passion for pushing creative boundaries in a fast-paced marketing environment

What we offer

• Competitive Benefit Package
• Learning & Development Opportunities
• Possibility to work on brands being key market players with strong heritage
• Friendly and supportive team members and management
• Full-time regime, labour contract, hybrid working model

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.