Brand & Shopper Manager

Brand & Shopper Manager

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Brand & Shopper Activation Lead

Location:

Europe/Middle East/Africa, Poland, Mazowieckie, Warsaw

Work Location:

Hybrid

What you will do

Key responsibilities:
• development, implementation, and execution of annual strategic and operating plans,
• cooperation with cross country teams and project management in regional scope,
• responsibility for the brand communication strategy and its execution,
• implementation of long-term plans and NPIs pipeline for the category,
• driving consumer, shopper & customer activation agenda (offline & online) for respective brand(s)
• conducting and coordinating trade marketing projects, including preparation of POS materials & digital assets and their implementation at point of sales, offline and online respectively,
• post-evaluation of activities, research studies, advertising campaigns & customer’s promotions,
• budget planning & management,
• on-going overview of competitors’ activities (media and in-store) in the segment,
• effective collaboration with the agencies (media house, advertising agencies – ATL, BTL, research agencies, PR agency, POS agencies),
• best in class customer cooperation, including category meetings & customer workshops,
• close cooperation with other departments: Global Marketing Team, Sales, Demand Planning, Co-packing, Business Intelligence.

Our requirements:
• 3+ years of experience on similar position (Brand  Management / Trade Marketing) in FMCG/Pharma industry,
• knowledge of digital marketing,
• experience in working with international partners/markets,
• experience in working with external agencies and service providers
• analytical & financial skills with knowledge of P&L, ROIs
• strong communication and presentations skills,
• very good organizational skills, including the ability to manage multiple tasks simultaneously & setting priorities,
• high level of inner motivation & proactive approach,
• fluent English and Polish is a must.

What we offer:
• interesting job in a prestigious international healthcare company,
• possibility to work on brands being key market players with strong heritage,
• highly professional environment,
• friendly and supportive team members and management,
• opportunities for professional growth and career development,
• possibilities to take part in different projects,
• many employee benefits, such as medical care, life insurance etc.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.