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Content Excellence Lead

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Job ID:
2607043430W
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Kenvue is currently recruiting for a:

Content Excellence Lead

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

GER MKT SR

Location:

Latin America, Brazil, Sao Paulo, Sao Paulo

Work Location:

Hybrid

What you will do

The Content Excellence Lead leads the strategy and execution of all LATAM communications for the skin health portfolio, ensuring best‑in‑class media campaigns and full campaign readiness across the region. This role acts as the on‑the‑ground expert for creative planning and asset production—spanning localization, transcreation, and adaptation of global campaigns, as well as the development of regional and local communications.

Although day‑to‑day execution sits within local teams, this role partners closely with the LATAM Regional Marketing team (based in Brazil), ensuring all campaigns align with regional strategies, messaging frameworks, and brand priorities while remaining culturally relevant and impactful across LATAM.

Scope of Work

  • Lead end‑to‑end execution of Skin Health media campaigns across LATAM, ensuring on time delivery, operational excellence, and alignment with brand strategies. Manage agencies to define scope, track deliverables, oversee budgets, and ensure flawless execution.

  • Serve as the primary point of contact between Kenvue and creative agencies, ensuring clear communication, fast turnaround, and consistent execution across markets.

  • Oversee creative development to ensure all assets and campaign plans reflect brand objectives, communication guidelines, and strategic priorities.

  • Amplify integrated campaigns that drive engagement, spark cultural conversations, and build brand equity across LATAM.

  • Define campaign objectives, brand guidelines, content requirements, and KPIs. Continuously track performance, ROI, and outcomes, delivering insights and recommendations to optimize future campaigns.

  • Partner closely with the Media and Social Activation team to strengthen relationships with TikTok, Meta, YouTube, and other key platforms, securing access to new formats, tools, and partnership opportunities.

  • Collaborate with the Regional Marketing team (Brazil) to ensure local execution aligns with regional priorities, messaging, and KPIs.

  • Share market insights, cultural trends, and consumer/media learnings with the Regional Hub to inform strategic decisions.

What we are looking for

Required Qualifications

  • Solid experience in content, communications, or campaign management.

  • Strong understanding of digital media platforms (TikTok, Meta, YouTube).

  • Experience managing budgets, agency contracts, and campaign performance with a focus on ROI.

  • Ability to develop creative solutions, work with agility, and manage multiple projects simultaneously.

  • Strong communication and stakeholder‑management skills across internal teams and external partners.

  • Native Portuguese and fluent English required.

Desired Qualifications

  • Spanish proficiency is a strong plus.

  • Experience in brand communication or integrated marketing roles.

  • Background in beauty, fashion, lifestyle, or consumer brands.

  • Experience managing agencies or cross‑functional squads.

  • Knowledge of emerging digital trends and social media best practices.

  • Experience running campaigns for large consumer brands.

  • Strong negotiation skills and comfort working with creators of all sizes.

  • Agency experience preferred but not mandatory.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.