Customer Activation Manager

Customer Activation Manager

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Senior Manager Omni SM Club

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Customer Activation Manager is responsible for executing retailer shopper marketing and online and digital marketing programs, gathering and translating ideas into profitable campaigns, analyzing program effectiveness, and collaborating with the corporate marketing team to maximize initiatives and develop new ones. The position reports to the Senior Manager of Customer Activation.

Key Responsibilities

• Develop and implement digital marketing strategies to drive online traffic and engagement
• Manage and optimize digital advertising campaigns across various platforms
• Analyze data and metrics to track performance and make data-driven decisions
• Stay current with industry trends and best practices to continuously improve digital marketing efforts
• Develop and implement innovative internet marketing strategies to optimize online user experience, increase marketing effectiveness, and improve customer satisfaction
• Lead and manage digital marketing programs including search optimization, affiliated marketing, social networking, and viral marketing
• Collaborate with cross-functional teams to translate ideas into profitable, promotional marketing campaigns
• Analyze program effectiveness and utilize findings to enhance market site performance
• Drive the development of new marketing initiatives in alignment with corporate marketing goals

What we are looking for

Required Qualifications

• Candidates must be legally authorized to work in the US
• A minimum of a Bachelor’s degree is required in related field
• 5+ years of hands-on experience in digital marketing and shopper/retailer marketing
• Strong analytical mindset with experience using data and metrics to evaluate campaign effectiveness and inform decision‑making
• Ability to manage funds and resources to deliver the greatest outcome for the company
• Experience translating business and marketing objectives into actionable campaigns that drive traffic, engagement, and revenue
• Ability to collaborate cross‑functionally with marketing, sales, eCommerce, analytics, and external partners to deliver integrated initiatives
• Ability to travel up to 25%

Desired Qualifications

• MBA or Master’s degree in Business, Marketing, Strategy, or a related field is preferred
• Experience partnering with large, complex omnichannel retailers and navigating their unique operational, promotional, and compliance requirements

What’s in it for you

$124.100,00 - $175.200,00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.