Asso. Mgr. Digital Shelf Optimization

Asso. Mgr. Digital Shelf Optimization

Was wir tun

Bei Kenvue erkennen wir die außergewöhnliche Kraft der täglichen Pflege. Aufbauend auf über einem Jahrhundert Tradition und verwurzelt in der Wissenschaft, sind wir das Haus der ikonischen Marken - darunter NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE®, JOHNSON'S® und BAND-AID®, die Sie bereits kennen und lieben. Wissenschaft ist unsere Leidenschaft; Fürsorge ist unser Talent.

Wer wir sind

Unser globales Team besteht aus ~ 22.000 brillanten Mitarbeitern mit einer Arbeitsplatzkultur, in der jede Stimme zählt und jeder Beitrag geschätzt wird. Wir sind leidenschaftlich an Erkenntnissen interessiert, Innovation und dem Engagement, unseren Kunden die besten Produkte zu liefern. Mit Fachwissen und Einfühlungsvermögen bedeutet ein Kenvuer zu sein, die Macht zu haben, jeden Tag Millionen von Menschen zu beeinflussen. Wir stellen den Menschen an die erste Stelle, kümmern uns leidenschaftlich, gewinnen Vertrauen in der Wissenschaft und lösen Lösungen mit Mut – und haben brillante Möglichkeiten, die auf Sie warten! Gestalten Sie mit uns unsere Zukunft – und Ihre. Für weitere Informationen, klicken Sie auf hier.

Rollenberichte an:

Sr Mgr, Digital Shelf, Aveeno + Cont Exc

Ort:

North America, United States, New Jersey, Summit

Arbeitsort:

Vollständig remote

Was Sie tun werden

Associate Manager, Digital Shelf Optimization

The Asso. Mgr., Digital Shelf Optimization is a high-impact role within the internal U.S. Consumer Experience (CX) Team for Kenvue Consumer Health brands and this position reports into the Senior Manager, Digital Shelf. 

Key Responsibilities:

• Deliver accelerated growth through execution of the end-to-end digital shelf consumer journey and continuously optimizing tactics for a seamless consumer experience that drives conversion.

• Own end-to-end content creation process for Digital Shelf content optimizations, from identifying needs through content development to syndication to retailers.

• Examples of content optimizations may include updating carousel images and enhanced content, conducting SEO refreshes for PDP copy, and creating mobile optimized images.

• Translate brand roadmap to develop digital shelf content strategies for fully coordinated campaigns and content experiences, and the corresponding assets that bring those narratives to life.

• Create clear and detailed content briefs to hand off to agency partners to bring digital shelf roadmap to life.

• Be expert in retailer requirements and develop scaled approach to deliver best-in-class digital shelf content across retailers.

• Conduct retailer PDP content audits to identify content optimization opportunities and develop a roadmap for future optimizations.

• Focus on increasing retailer content scores to ensure all necessary content is present, which feeds retailer algorithms leading to higher organic rankings.

• Measure impact of content optimizations through A/B testing, AI tools, and analyzing performance metrics such as share of search, conversion rate, and organic traffic.

• Continually assess real-time digital performance/content effectiveness to figure out what is/isn’t working and continuously adjust, add, or eliminate content to deliver on success metrics.

• Update leadership on content performance, insights, and optimizations to ensure a continuous feedback loop to brand, customer teams and agency partners.

• Partner with Digital Shelf Senior Manager to share results and findings and rapidly scale successful tests, within and across teams.

• Take a comprehensive and strategic approach to storytelling, ensuring content and narrative approach is synchronized for a coordinated, engaging consumer experience.

• Stay appraised of industry trends and external market/landscape to aid in the development and promotion of content consumers want.

• Engage and partner with Brand, Market Research, and Sales teams broadly to stay up to date on the latest consumer insights, industry trends, competitive strategy, and customer objectives to proactively inform content strategies.

• Partner closely with retail and syndication partners to deploy new workflows, technology, and partnerships, with a focus on technology to enable automation of routine tasks.

• Create positive relationships with internal partners and creative agencies to drive a digital-first approach to develop assets.

• Champion Agile methodology and ways of working to ensure focus on outcomes vs. activities.

What We're Looking For

Required Qualifications:

• A minimum of a Bachelor’s degree is required.

• A minimum of 3 years digital content creation experience (agency or client).

• Self-starter with interpersonal, leadership, and teambuilding skills to form relationships and work collaboratively with multiple cross-functional teams and agencies.

• Experience with Salsify, copy approval systems, and measurement tools.

• Effective time management skills; ability to prioritize, delegate and deliver on time.

• Able to analyze data from multiple sources to drive insights influencing the development of high impact solutions; able to assess which variables are getting results and link actions to business outcomes.

• Able to use learning tools effectively to support decision making, e.g., A / B testing and experimentation.

• Understanding of the integrated marketing experience and the role digital plays in the marketing mix.

• Able to be a great teammate and individual contributor, and willing/eager to work in a hands-on capacity with creative people.

• Exceptional writing, communication, presentation, and influence skills, with the ability to clearly articulate and present strategies, recommendations and results to team members and management.

• Able to travel up to 10%  (domestic)

Preferred Qualifications:

• Able to proactively take action in ambiguous situations.

• Ownership mentality with curiosity to learn.

Was haben Sie davon

$110,500.00 - $156,000.00

Dies berücksichtigt eine Reihe von Faktoren, darunter den Arbeitsort, die Fähigkeiten des Kandidaten, die Erfahrung, das Bildungsniveau und die andere berufsbezogene Faktoren.

Kenvue ist stolz darauf, ein Arbeitgeber für Chancengleichheit zu sein. Alle qualifizierten Bewerber werden unabhängig von Rasse, Hautfarbe, Religion, Geschlecht, sexueller Orientierung, Geschlechtsidentität, Alter, nationaler Herkunft oder geschütztem Veteranenstatus für eine Beschäftigung in Betracht gezogen und nicht aufgrund von Behinderung diskriminiert.