Associate Director, Consumer & Business Intelligence - US Self Care

Associate Director, Consumer & Business Intelligence - US Self Care

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Rollenberichte an:

Director CBI Self Care NA

Ort:

North America, United States, New Jersey, Summit

Arbeitsort:

Hybrid

Was Sie tun werden

This Associate Director will serve as a Consumer & Business Intelligence lead for the US Self Care team. Through deep consumer understanding, application of advanced analytics tools, external market knowledge, and implementation of brand growth principles, you will be part of a high-performance team and serve as a strategic partner to US Self Care Brand Growth team. The Associate Director, CBI - US Self Care will be looked upon to:

• identify challenges and opportunities, shape the appropriate business questions to address and design the most effective ways to answer.

• translate learnings into recommendations and tell a story that drives sustainable consumer-driven business growth and stronger outcomes.

This role will unlock insights that will drive growth through quantitative and qualitative research as well as analyzing in-market consumption data and application of analytics tools such as marketing mix and price & promo analytics to support strategic plans and brand growth.

Key Responsibilities:

This individual plays a key role in influencing the vision, strategy and activation choices for Self Care segment in the US.

• Leads the translation of consumer foundational work, insights and category knowledge into insights to identify and address consumer opportunities.

• Uses knowledge of key macro trends and leads understanding of consumer, market and competitive landscape to diagnose business performance and address focused business issues; applies understanding of brand/marketing fundamentals in marketing plan and category/brand strategies development.

• Supervises vendor partners to execute projects; Anticipates and quickly develops contingency plans for complex project issues; Proactively manages priorities.

• Ability to develop, shape and deliver research audits and integrated learning plans to identify knowledge gaps and address key business issues.

• Leads syndicated and panel analyses with the ability to translate learning into concrete recommendation for business growth, including the integration of the multiple data sources into complete, coherent analysis.

• Maximizes analytics to understand business drivers and predict business growth. Working in concert with CBI analytics to ensure all deliverables are grounded in business capabilities/realities and expected to lead the implementation of learnings into actions.

• Integrate knowledge from multiple sources and creates meaningful interpretations and recommendations that address business issues; Interpret and pragmatically translate research learning into feasible business building action steps, and ensure alignment with key business partners (including brand growth, customer strategy, capability and shopper teams) 

• Uses diverse range of research tools/resources/processes to assess business issues; Independently and proactively identifies the key business issues/questions and develops the most appropriate research design and analytic plan to address business/ research needs. Acts as an authority in research and questionnaire design and interpretation.

• Acts as a business partner, not just a market research specialist. Manages complex business issues. Creates consensus.

What we are looking for

• A minimum of a Bachelor's degree is required

• A minimum of 3 years experience at the Manager level in an insights role

• A minimum of 8 years overall consumer and shopper insights experience is required

• OTC Experience preferred

• Breadth of experience with consumer research, including methods, techniques, agency partners, and business applications. Must have comfort & aptitude to apply these skills to various situations and guide others on how to interpret/drive action against results under supervision.

• Familiarity w/ Digital Analytics, Data Science, & Advanced analysis techniques, and ability to apply in the business.

• Ability to connect the dots, tell a compelling store and create bias for action

• Ability to think analytically to understand complex or ambiguous problems or issues and communicate solutions/conclusions clearly and concisely

• Actively builds trusting relationships with internal and external stakeholders to understand their needs and expectations, align on timelines and deliverables, collaborate on shared objectives, and ensure impactful progress towards goals.

• Demonstrates ability to influence cross-functional and upper management to impact decision-making; Willingness to “have an opinion” backed up by insight and analytics

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Was haben Sie davon

$152,150.00 - $214,800.00

Dies berücksichtigt eine Reihe von Faktoren, darunter den Arbeitsort, die Fähigkeiten des Kandidaten, die Erfahrung, das Bildungsniveau und die andere berufsbezogene Faktoren.

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