Brand Activation Manager Mass Market Fixed Term Contract

Was wir tun

Bei Kenvue erkennen wir die außergewöhnliche Kraft der täglichen Pflege. Aufbauend auf über einem Jahrhundert Tradition und verwurzelt in der Wissenschaft, sind wir das Haus der ikonischen Marken - darunter NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE®, JOHNSON'S® und BAND-AID®, die Sie bereits kennen und lieben. Wissenschaft ist unsere Leidenschaft; Fürsorge ist unser Talent.

Wer wir sind

Unser globales Team besteht aus ~ 22.000 brillanten Mitarbeitern mit einer Arbeitsplatzkultur, in der jede Stimme zählt und jeder Beitrag geschätzt wird. Wir sind leidenschaftlich an Erkenntnissen interessiert, Innovation und dem Engagement, unseren Kunden die besten Produkte zu liefern. Mit Fachwissen und Einfühlungsvermögen bedeutet ein Kenvuer zu sein, die Macht zu haben, jeden Tag Millionen von Menschen zu beeinflussen. Wir stellen den Menschen an die erste Stelle, kümmern uns leidenschaftlich, gewinnen Vertrauen in der Wissenschaft und lösen Lösungen mit Mut – und haben brillante Möglichkeiten, die auf Sie warten! Gestalten Sie mit uns unsere Zukunft – und Ihre. Für weitere Informationen, klicken Sie auf hier.

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Was Sie tun werden

Kenvue is currently recruiting for:

Brand Activation Manager Mass Market Fixed Term Contract

This position reports to the Brand Activation Lead – Mass Market and is based at Athens, Greece.

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who we are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

What You Will Do

The Brand Activation Manager will design and lead projects to drive Brand amplification in the Southeast Europe Sub-Cluster countries, while ensuring market-leading excellence in execution towards consumer, shopper and customer on a given portfolio of skin health and/or self-care brands.

Key Responsibilities

• Be the lead of the brands’ performance in Southeastern Europe. Shape the portfolio strategy and manage the variety of geographies in a way that the company will achieve the best results.
• Develop and implement Brand Activation Plans for all brands under their responsibility, ensuring full alignment with regional and cluster brand strategy, but also making necessary adaptations to excel in local context and competition map.
• Develop and deploy annual strategy activation plans including Channel Strategy, Pricing, NPIs, Distribution Targets, Activation Plans, budget allocation per country, NTS target, market trends, sell out and market share estimation.
• Make decisions on Perfect in store activation (national & tailor-made) per Category / Brand.
• Shape & deliver presentations and plans to Sales teams, Customers / Distributors, Business Development Managers.
• Build and harness the power of a cross functional team to align behind objectives and work closely with all departments to execute with excellence in store (developing compelling in store toolkits ) & deliver sales, share and profit targets.
• Monitor the market trends, shares of brands and competition setting by delivering compelling insights and translating them in winning activation plans.
• Provide feedback and share local requirements to Transcreation/Adaptation brief for all assets, digital assets and product artworks (Master text and the Final Artwork validation,) while proceed with changes or adjustments to meet local needs.
• Share and present local point of view and best practices in South Europe Cluster cross functional teams, while drive business results.
• Secure synchronization of consumer and shopper/trade activities and managers local BTL budget.

What We Are Looking For

Required Qualifications

• University/Bachelor’s degree in Business Administration, Marketing or other related field.
• Master’s degree will be considered as an asset.
• Minimum 5 years of related working experience in the Pharma in Skin Health or Selfcare / OTC.
• Proficient skills in English (verbal and written).
• Computer literacy.
• Knowledge of Retail Audit databases usage (ie. Nielsen, IQVIA, IRI) will be considered as an asset.

Desired Qualifications

• Ability to operate and interact between functions within a sophisticated and complex organization.
• Financial and business acumen, partnering mentality and strong collaboration skills.
• Outstanding presentation, reporting and communication skills.
• Results orientation with a passion for growth, combined with excellence in execution.
• Ability to think out of the box, propose solutions and overcome barriers.

Main performance measures:

• NTS, GP, BMEs, IBT
• Market Share Performance
• Local BTL Budget management
• Timely NPI roll-out
• Excellence in Execution of launches and consumer & shopper activation
• HCC, data privacy, compliance to local marketing laws and regulations
• Ability to work effectively in cross-functional teams & forge internal collaboration

What’s in it for you

• Competitive Benefit Package
• Learning & Development Opportunities
• Kenvuer Impact Networks
• Fixed Term Contract

Kenvue is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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