Brand Activation Manager Pharma

Was wir tun

Bei Kenvue erkennen wir die außergewöhnliche Kraft der täglichen Pflege. Aufbauend auf über einem Jahrhundert Tradition und verwurzelt in der Wissenschaft, sind wir das Haus der ikonischen Marken - darunter NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE®, JOHNSON'S® und BAND-AID®, die Sie bereits kennen und lieben. Wissenschaft ist unsere Leidenschaft; Fürsorge ist unser Talent.

Wer wir sind

Unser globales Team besteht aus ~ 22.000 brillanten Mitarbeitern mit einer Arbeitsplatzkultur, in der jede Stimme zählt und jeder Beitrag geschätzt wird. Wir sind leidenschaftlich an Erkenntnissen interessiert, Innovation und dem Engagement, unseren Kunden die besten Produkte zu liefern. Mit Fachwissen und Einfühlungsvermögen bedeutet ein Kenvuer zu sein, die Macht zu haben, jeden Tag Millionen von Menschen zu beeinflussen. Wir stellen den Menschen an die erste Stelle, kümmern uns leidenschaftlich, gewinnen Vertrauen in der Wissenschaft und lösen Lösungen mit Mut – und haben brillante Möglichkeiten, die auf Sie warten! Gestalten Sie mit uns unsere Zukunft – und Ihre. Für weitere Informationen, klicken Sie auf hier.

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Was Sie tun werden

Kenvue is currently recruiting for:

Brand Activation Manager Pharma Channel

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including OLYNTH®, IMODIUM®, NICORETTE®, NEUTROGENA®, LISTERINE®, JOHNSON’S® and OB®  that you already know and love. Science is our passion; care is our talent.

Who we are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

This position reports to Brand Activation Lead  and is based at Bucharest – Romania.

What You Will Do 

Key Responsibilities

 1.      Effective contribution to implementation of Brand Activation Plans

·       Implementation of execution of the Commercial Plan, with particular focus on the 4 P's analysis (Product, Place, Price and Promotion).

·       Implementation of the EXECUTION of the annual plans into the Point of Sales, increasing the brand visibility through Perfect store and Category Management projects. Ensure to match the sales cycles needs and the peak of seasonality.

·       Check campaign performance through consistent critical metrics measurement.

·       Handle the budget assigned, maximizing the efficiency of the actions implemented to optimize the Return on the Investment. Follow the requirements related to Cosmetics and Medical Devices collaborating with Regulatory, Medical Affair, Health Care Compliance and Legal Departments.

·       Analyze the profitability and efficiency of the category/brand actions executed, continuous looking for takeaways to maximize the business and the P&L sustainability

2.     Be a counterpart to the local channel teams and major customers.

·       Provide the channel teams with all the product and marketing information and material needed. Align on customer targets and give input on tracking measures, in line with the Activation Plan. Ensure relevant product & shopper training for sales team with support of regulatory team.

3.     Monitor the Market / Insights

·       Be knowledgeable on syndicated data use and interpretation, having the responsibility for in-depth Market Share Tracking on Channel and customer and discuss relevant actions with the sales and Hub Brand Teams respectively.

·       Provide to Hub Marketing with analysis with competitive information & highlight local challenges and relevant category insights based on behaviors of shopper trends.

4.     Support on the local BTL budget (BME) & understanding of brand P&L.

5.     Contribute to effective country representation at Hub Brand Alignment Meetings (international forums, monthly meeting with centralized Southern Europe cluster colleagues and multi-functional commercial teams), highlighting  local business needs to increase the sellout and product rotations (ensuring to be delivered on time) and promoting local achievements and results.

6.     Input on local issues and requirements to brand strategy & brand plans expected.

What we are looking for

Required Qualifications 

• Bachelor's Degree, preferably with preliminary Marketing and/or Trade Marketing experience, preferably in pharmacy
• Analytical skills, structured approach, and results oriented.
• Accurate planning, organizational and decision-making skills
• High integrity, ethical & professional.
• Agile Mindset and attitude
• Project management skills, ability to collaborate with multiple partners, prioritize high impact activities
• Excellent communication skills with the ability to build positive relationships with partners both internally and externally
• Fluent in English

What’s in it for you

·    Competitive Salary Package

·    Learning & Development Opportunities

·    Employee Resource Groups 

·    Hybrid work scheme

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

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