Brand Manager - Anti-aging Care

Was wir tun

Bei Kenvue erkennen wir die außergewöhnliche Kraft der täglichen Pflege. Aufbauend auf über einem Jahrhundert Tradition und verwurzelt in der Wissenschaft, sind wir das Haus der ikonischen Marken - darunter NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE®, JOHNSON'S® und BAND-AID®, die Sie bereits kennen und lieben. Wissenschaft ist unsere Leidenschaft; Fürsorge ist unser Talent.

Wer wir sind

Unser globales Team besteht aus ~ 22.000 brillanten Mitarbeitern mit einer Arbeitsplatzkultur, in der jede Stimme zählt und jeder Beitrag geschätzt wird. Wir sind leidenschaftlich an Erkenntnissen interessiert, Innovation und dem Engagement, unseren Kunden die besten Produkte zu liefern. Mit Fachwissen und Einfühlungsvermögen bedeutet ein Kenvuer zu sein, die Macht zu haben, jeden Tag Millionen von Menschen zu beeinflussen. Wir stellen den Menschen an die erste Stelle, kümmern uns leidenschaftlich, gewinnen Vertrauen in der Wissenschaft und lösen Lösungen mit Mut – und haben brillante Möglichkeiten, die auf Sie warten! Gestalten Sie mit uns unsere Zukunft – und Ihre. Für weitere Informationen, klicken Sie auf hier.

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Was Sie tun werden

What you will do

The Brand Manager - Anti-aging Care is responsible for developing and executing comprehensive advertising and promotional plans, analyzing market trends and sales data, and overseeing brand strategy implementation. You will collaborate with agencies and stakeholders to enhance product positioning, forecast demand, and build key partnerships to drive market growth:

Key Responsibilities

• Analyze competitive landscapes, consumer behavior data, sales, and financial reports including budget adherence, commercial policies, and pricing effectiveness to identify growth opportunities, optimize brand performance, and drive profitability.
• Lead category growth strategies with clear views on the portfolio sufficiency and collaborate with Product Development team on the Product + Commercial innovations.
• Lead the creation and execution of engaging digital campaigns, experiential marketing initiatives, and promotional plans that elevate brand awareness, consumer loyalty, and market presence.
• Champion sustainability and ethical considerations in brand messaging to align with evolving consumer values in the anti-aging segment.
• Lead extensive market research, test marketing activities, and systematic intelligence gathering to validate product concepts, identify and prioritize market opportunities, and recommend actionable strategies.
• Implement continuous improvements to expand the portfolio of new and existing products and programs, evaluating new ideas, products, and programs for feasibility and alignment with brand objectives.
• Enhance key customer relationships and strategic partnerships to increase competitive market share and actively participate in sales forecast reviews and demand forecasting for assigned product lines to support business planning.
• Monitor and adjust brand strategy implementation to ensure alignment with market trends and company objectives.

What we are looking for

Required Qualifications

• Bachelor’s degree or equivalent in Marketing, Business, Administration, or a related field.
• 4-6 years of relevant experience in brand management, preferably within healthcare, beauty, skincare, or anti-aging care sectors.
• Proven ability to develop and execute advertising and promotional strategies.
• Strong analytical skills with experience in sales analysis, competitive intelligence, and financial reporting.
• Excellent interpersonal and communication skills.

Desired Qualifications

• Strong foundation in brand management principles.
• Proven ability to craft innovative marketing strategies blending scientific credibility with emotional appeal.
• Exceptional analytical skills to interpret market trends and consumer data, driving actionable insights.
• Proven ability to manage cross-functional teams and external agencies to deliver integrated marketing campaigns.
• Experience conducting market research and test marketing to inform product development and positioning.
• Ability to evaluate and implement product and program improvements based on market insights and performance data.
• Proficiency in forecasting demand and contributing to sales planning processes.
• Strategic thinker with a strong understanding of market trends, customer needs, and competitive dynamics.
• Strong communication and leadership skills to inspire cross-functional teams and external partners toward a unified brand vision.
• Experience building and maintaining partnerships with medical societies, opinion leaders, and key stakeholders.

Wenn Sie eine Person mit einer Behinderung sind, besuchen Sie bitte unsere Behindertenhilfe für Informationen darüber, wie Sie eine Unterkunft anfordern können.