Director, Customer Strategy

• Develop and execute innovative customer strategies that drive channel activation, engagement, and longterm growth. 

• Lead the development of customercentric strategic plans that align with enterprise priorities and accelerate commercial performance. 

• Identify highvalue market opportunities and build differentiated strategies that enhance sales efficiency and competitive advantage. 

 Cross Functional Influence  

• Lead and inspire crossfunctional teams to deliver integrated, seamless, and impactful customer experiences across channels. 

• Collaborate closely with Sales, Marketing, Category, and Finance to ensure customer strategies are fully aligned with business objectives. 

• Serve as the strategic thought partner to senior leadership, shaping enterprise decisions with customerbacked insights. 

• Utilize advanced analytics and datadriven insights to optimize channel performance, improve customer interactions, and unlock incremental growth. 

• Analyze, prioritize, and optimize commercial investments to maximize strategic return and influence P&L outcomes. 

• Establish measurement frameworks and KPIs to track customer strategy execution, business impact, and continuous improvement. 

Retailer & Partner Engagement 

• Build and sustain highimpact relationships with key retail partners to drive mutual growth and unlock joint business planning opportunities. 

• Lead development of valuedriven selling stories that position the company as a strategic partner and category growth driver. 

Organizational Leadership 

• Mentor, coach, and elevate the management team to build strategic capability, commercial excellence, and leadership strength across the organization. 

• Champion customercentric thinking across the enterprise and scale bestinclass strategic practices that enhance organizational maturity.

What we are looking for 

Required Qualifications 

• A minimum of 8 years of experience in customer strategy and channel activation or related field. 

• A minimum of a bachelors degree.

• Proven track record of successfully developing and implementing customer strategies. 

• Strong analytical skills with the ability to interpret data and drive insights. 

Desired Qualifications 

• Experience in the Consumer-Packaged Goods industry is highly preferred.

• Demonstrated ability to work in cross-market or international environments. 

• Strong financial acumen with expertise in business planning, budgeting, and P&L analysis. 

• Strategic thinker with exceptional attention to detail and communication skills. 

• Ability to influence and collaborate effectively with internal and external stakeholders. 

• Proficiency in utilizing technology to drive competitive advantage. 

• Adaptability and resilience in navigating unstructured and ambiguous business environments. 

• Excellent communication and leadership abilities to effectively collaborate with cross-functional teams.