Senior Brand Manager - Skincare

Was wir tun

Bei Kenvue erkennen wir die außergewöhnliche Kraft der täglichen Pflege. Aufbauend auf über einem Jahrhundert Tradition und verwurzelt in der Wissenschaft, sind wir das Haus der ikonischen Marken - darunter NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE®, JOHNSON'S® und BAND-AID®, die Sie bereits kennen und lieben. Wissenschaft ist unsere Leidenschaft; Fürsorge ist unser Talent.

Wer wir sind

Unser globales Team besteht aus ~ 22.000 brillanten Mitarbeitern mit einer Arbeitsplatzkultur, in der jede Stimme zählt und jeder Beitrag geschätzt wird. Wir sind leidenschaftlich an Erkenntnissen interessiert, Innovation und dem Engagement, unseren Kunden die besten Produkte zu liefern. Mit Fachwissen und Einfühlungsvermögen bedeutet ein Kenvuer zu sein, die Macht zu haben, jeden Tag Millionen von Menschen zu beeinflussen. Wir stellen den Menschen an die erste Stelle, kümmern uns leidenschaftlich, gewinnen Vertrauen in der Wissenschaft und lösen Lösungen mit Mut – und haben brillante Möglichkeiten, die auf Sie warten! Gestalten Sie mit uns unsere Zukunft – und Ihre. Für weitere Informationen, klicken Sie auf hier.

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Was Sie tun werden

The Senior Brand Manager-Skincare is responsible for establishing goals and priorities to support tactical plans, overseeing marketing and lead generation efforts, and coordinating cross-functional activities to drive business growth. You will supervise key processes including event planning, advertising execution, and market trend analysis:

Key Responsibilities

• Lead the strategic development and execution of innovative skincare brand campaigns and comprehensive marketing plans that resonate with target audiences and align with overall business objectives.
• Supervise and mentor dynamic, cross-functional teams to foster creativity, data-driven decision making, and support new product launches and portfolio management initiatives.
• Collaborate cross-functionally with R&D, sales, digital teams, internal stakeholders, and external vendors to integrate skincare trends, optimize advertising, communications, public relations efforts, and create compelling brand narratives.
• Analyze market insights, consumer behavior, trends, and competitive landscape to proactively identify growth opportunities and inform strategic decision-making.
• Drive the creation of immersive brand experiences through digital platforms, influencer partnerships, and the planning and execution of key industry events, trade shows, and conferences to deepen consumer engagement and enhance brand visibility.
• Oversee the end-to-end lifecycle of product launches ensuring alignment with brand vision, regulatory standards, and portfolio management initiatives.
• Champion sustainability and ethical practices within brand initiatives to align with evolving consumer values and corporate responsibility.
• Develop and implement strategies to improve the effectiveness and efficiency of sales tools, databases, and lead generation processes.
• Establish clear performance metrics and accountability frameworks to monitor business performance and marketing effectiveness.

What we are looking for

Required Qualifications

• Bachelor’s degree or equivalent in Marketing, Business Administration, or a related field.
• 6 to 8 years of progressive experience in brand management, preferably within the skincare or personal care industry.
• Proven leadership skills with experience supervising diverse teams and managing multiple product lines.
• Strong analytical abilities to interpret market data and translate insights into actionable marketing strategies.
• Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams and external partners.
• Demonstrated ability to manage complex projects, including event planning and product launches, within set timelines and budgets.

Desired Qualifications

• Strong foundation in skincare or beauty industry knowledge.
• Proven track record of crafting and executing innovative brand strategies that have driven measurable growth and consumer loyalty.
• Exceptional ability to interpret complex market data and translate insights into actionable, creative marketing initiatives.
• Proficiency in digital marketing tools and platforms, with a passion for leveraging emerging technologies to enhance brand storytelling.
• A visionary mindset with a commitment to sustainability and ethical branding practices that resonate with modern consumers.

What’s in it for you

• Competitive Benefit Package    
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!        
• Learning & Development Opportunities    
• Flexible Work Arrangement    
• Kenvuer Impact Network

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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