Senior Marketing Manager

Was wir tun

Bei Kenvue erkennen wir die außergewöhnliche Kraft der täglichen Pflege. Aufbauend auf über einem Jahrhundert Tradition und verwurzelt in der Wissenschaft, sind wir das Haus der ikonischen Marken - darunter NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE®, JOHNSON'S® und BAND-AID®, die Sie bereits kennen und lieben. Wissenschaft ist unsere Leidenschaft; Fürsorge ist unser Talent.

Wer wir sind

Unser globales Team besteht aus ~ 22.000 brillanten Mitarbeitern mit einer Arbeitsplatzkultur, in der jede Stimme zählt und jeder Beitrag geschätzt wird. Wir sind leidenschaftlich an Erkenntnissen interessiert, Innovation und dem Engagement, unseren Kunden die besten Produkte zu liefern. Mit Fachwissen und Einfühlungsvermögen bedeutet ein Kenvuer zu sein, die Macht zu haben, jeden Tag Millionen von Menschen zu beeinflussen. Wir stellen den Menschen an die erste Stelle, kümmern uns leidenschaftlich, gewinnen Vertrauen in der Wissenschaft und lösen Lösungen mit Mut – und haben brillante Möglichkeiten, die auf Sie warten! Gestalten Sie mit uns unsere Zukunft – und Ihre. Für weitere Informationen, klicken Sie auf hier.

Rollenberichte an:

Standort:

Arbeitsort:

Was Sie tun werden

Job objective

Lead the Brand amplification in country to ensure market-leading excellence in execution towards consumer, shopper and customer in respective country on a given portfolio of brands. Build and harness the power of a cross functional team to align behind objectives and win in market to deliver sales, share and profit targets.

Local customer & channel teams, Region Brand Development teams, Customer Development, Local Business Unit Finance, Supply Chain, Local Medical & Regulatory, Compliance & Legal teams

Main performance measures

• NTS, GP, local BME Budget management, Local Market Share Performance

• Timely NPI roll-out, reaching OKRs

• Excellence in Execution of launches and consumer & shopper activation

• Innovative, commercially strong initiatives

• HCC, data privacy, compliance to local marketing laws and regulations

• Strong collaborator and ability to work effectively in cross-functional teams

Key responsibilities

• Develop and deploy a local Activation Plan per brand, based on planned NPI roll-outs or defined SEA Cluster campaign initiatives in combination with local market needs.

• Ensure execution of the plan per channel and customer based on local knowledge (trade windows, lead times, KAM agreements) and in timely alignment and coordination with consumer facing activation.

• Provide channel teams with brand education and relevant detailing material.

• Copy/ Campaign: Involvement in adoption & approval of local copy / campaign material and production incl. translation and ensuring regulatory approval & timely delivery

• Develop and provide analysis to evaluate campaign performance from consumers, across channels as well as customers on key initiatives.

• Own local Brand Activity Overview and secure synchronization of consumer and shopper/trade facing activities

• Initiate and execute local amplification activities aimed at driving growth and increasing share in local market

• Develop channel specific master plans aligned with brand strategy across channels and categories to secure optimal positioning in store

• Responsible for deployment of brand amplification of Cluster lead initiatives, driving in country brand at channel and customer level through NPI presentations, shopper activation activities, training material and customer tailored promotional support

• Align on customer targets and give input on tracking measures, in line with the Activation Plan and Master Plans.

• Ensure relevant product & shopper training for sales team with support of regulatory team.

• Provide Cluster teams with key insights and analytics for NPI business cases as required

• Input to budget process and target setting, creation of POs, tracking and any recommendations for investment shifts in market.

• Input to SEA, Local and regional NPI naming and regulatory strategy as required

• Review local artwork and sign off in collaboration with SEA Cluster as required

• Manage local slob - Initiate displays-solutions when needed in line with GP targets

• Local portfolio management (agreed SKU-rationalization, phase-in and out)

• Provide input on request to Cluster brand reviews, responsible for any local brand related reviews

• Work in collaboration with Cluster lead team and BAM Leaders to seek best practice cases and opportunity to leverage activation ideas from other markets.

• Input on local issues and requirements to brand strategy & brand plans.

What we are looking for

• Education: A bachelor's degree in marketing, business, or a related field is required. A master's degree, like an MBA, is preferred. 
• Experience: 12+ years in marketing field, preferably in Consumer Health , FMCG. Experienced People leader. Experienced managing multiple brands. 
• Strategic planning: Ability to develop and implement effective marketing strategies.
• Data analysis: Proficiency in analyzing market trends, campaign performance, and other data to inform strategy.
• Digital marketing: Experience with digital marketing and media/platforms
• Project management: Ability to manage multiple projects and deadlines simultaneously. 
• Leadership: Ability to lead and motivate a team.

• Communication: Excellent written and verbal communication skills for internal and external stakeholders.
• Analytical skills: Strong critical thinking and problem-solving abilities.
• Adaptability: Willingness to try new and innovative strategies and adapt to a constantly evolving field.
• Time management: Ability to balance numerous tasks and projects effectively. 

What’s in it for you

• Competitive Benefit Package*        
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!        
• Learning & Development Opportunities        
• Kenvuer Impact Networks        
• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Wenn Sie eine Person mit einer Behinderung sind, besuchen Sie bitte unsere Behindertenhilfe für Informationen darüber, wie Sie eine Unterkunft anfordern können.