Shopper Activation Manager (Contract)

Was wir tun

Bei Kenvue erkennen wir die außergewöhnliche Kraft der täglichen Pflege. Aufbauend auf über einem Jahrhundert Tradition und verwurzelt in der Wissenschaft, sind wir das Haus der ikonischen Marken - darunter NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE®, JOHNSON'S® und BAND-AID®, die Sie bereits kennen und lieben. Wissenschaft ist unsere Leidenschaft; Fürsorge ist unser Talent.

Wer wir sind

Unser globales Team besteht aus ~ 22.000 brillanten Mitarbeitern mit einer Arbeitsplatzkultur, in der jede Stimme zählt und jeder Beitrag geschätzt wird. Wir sind leidenschaftlich an Erkenntnissen interessiert, Innovation und dem Engagement, unseren Kunden die besten Produkte zu liefern. Mit Fachwissen und Einfühlungsvermögen bedeutet ein Kenvuer zu sein, die Macht zu haben, jeden Tag Millionen von Menschen zu beeinflussen. Wir stellen den Menschen an die erste Stelle, kümmern uns leidenschaftlich, gewinnen Vertrauen in der Wissenschaft und lösen Lösungen mit Mut – und haben brillante Möglichkeiten, die auf Sie warten! Gestalten Sie mit uns unsere Zukunft – und Ihre. Für weitere Informationen, klicken Sie auf hier.

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Was Sie tun werden

Fixed Term Contract of 6 months

As a Shopper Manager, you will work cross-functionally with Sales, Category, and Brand teams, alongside external agency partners, to develop and deliver integrated shopper activation plans. You will be responsible for the end-to-end planning, project management, and execution of initiatives across the path to purchase, including point-of-sale materials, retail media campaigns, and customer and industry conferences, ensuring best-in-class activation that drives shopper engagement and commercial results. 

Key Responsibility Areas 

• Execute the Kenvue Shopper Strategy and develop specific Brand x Channel x Customer Shopper Strategies.

• Ensure plans adhere to Brand and Shopper Playbooks and deliver to the principle of Science of Brand Growth.

• Develop, together with the Strategic Shopper Activation Manager, Insights Team, Sales, Category and Marketing, specific shopper engagement opportunities through understanding of shopper missions & profiles. 

• Support, together with the Strategic Shopper Activation Manager the development of Shopper Outputs needed within IMC briefs.
• Lead and execute Retail Media Plans together Sales and brand to deliver maximum impact.

• Identify opportunities for competitive advantage and/or areas of risk to our brands through rigorous monitoring and assessment at all shopper touch-points.  As well as assessing the activities of our competitors.  

• Support the Shopper, Sales, Brand and HCP teams execute conferences.  

• Forecasting and timely production of all brand assets including retailer online, catalogues, point of sale items, permanent stands and retailer merchandising units.

• Work to KPI’s for shopper engagement programs & track performance/ROI in partnership with CBI 

• Work within the fixed marketing budget and ensure that monthly tracking and reporting for is completed in a timely manner.

• The Strategic Shopper Activation Manager (your Line Manager), the Self Care BU team, sales, operations and our global marketing teams to constantly redevelop and assess the shopper platforms that drive our brands in context of the category visions and growth drivers, whilst also executing the vision. 

• You will be an integral part of developing the Brand Shopper Playbooks and ensure best practice is embedded into Pacific Personal Care plans as well executing timely production and delivery of physical elements, working across design and production agencies. 

• Partner with field team to ensure required POS is created, delivered & stored for customer executions 

What we are looking for

• Bachelor Business and Marketing preferable  
• Relevant experience (2+ years) in Shopper Marketing, Commercial and/or Brand Management 
• Experience in activations and shopper campaigns within Key Accounts 
• Previous experience managing projects as well as experience working with creative agencies and / or production agencies 
• Detailed understanding of consumer, shopper and customer needs/dynamics 
• Previous experience managing budgets and relevant monthly processes 

What’s in it for you

• Competitive Benefit Package*        

• Paid Company Holidays, Paid Vacation, Volunteer Time & More!        

• Learning & Development Opportunities        

• Kenvuer Impact Networks        

• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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