Social Commerce Manager

Was wir tun

Bei Kenvue erkennen wir die außergewöhnliche Kraft der täglichen Pflege. Aufbauend auf über einem Jahrhundert Tradition und verwurzelt in der Wissenschaft, sind wir das Haus der ikonischen Marken - darunter NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE®, JOHNSON'S® und BAND-AID®, die Sie bereits kennen und lieben. Wissenschaft ist unsere Leidenschaft; Fürsorge ist unser Talent.

Wer wir sind

Unser globales Team besteht aus ~ 22.000 brillanten Mitarbeitern mit einer Arbeitsplatzkultur, in der jede Stimme zählt und jeder Beitrag geschätzt wird. Wir sind leidenschaftlich an Erkenntnissen interessiert, Innovation und dem Engagement, unseren Kunden die besten Produkte zu liefern. Mit Fachwissen und Einfühlungsvermögen bedeutet ein Kenvuer zu sein, die Macht zu haben, jeden Tag Millionen von Menschen zu beeinflussen. Wir stellen den Menschen an die erste Stelle, kümmern uns leidenschaftlich, gewinnen Vertrauen in der Wissenschaft und lösen Lösungen mit Mut – und haben brillante Möglichkeiten, die auf Sie warten! Gestalten Sie mit uns unsere Zukunft – und Ihre. Für weitere Informationen, klicken Sie auf hier.

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Was Sie tun werden

What you will do 

Social Commerce Manager  is responsible to Lead and accelerate Social Commerce as a strategic growth engine, while building scalable capabilities across TikTok Shop, Shopee, Lazada and emerging commerce platforms.

Connect brand building, content, creators, media and commerce to drive consumers across the full funnel — from awareness to conversion and purchase — with clear accountability for growth and investment effectiveness.

Key Responsibilities

1. Social Commerce & Affiliate Growth

• Own and accelerate Social Commerce strategy, with strong focus on TikTok Shop and Affiliate Commerce.
• Build and scale the affiliate ecosystem across creators, KOLs/KOCs, MCNs and strategic partners.
• Develop affiliate recruitment, activation, commission and incentive strategies to drive GMV, conversion and ROI.
• Identify emerging Social Commerce trends and translate them into scalable growth opportunities.

2. Cross-Platform E-Commerce Strategy

• Extend Social Commerce capabilities across TikTok Shop, Shopee, Lazada and emerging platforms.
• Develop differentiated platform strategies based on shopper behavior, platform mechanics and brand objectives.
• Connect Social Commerce, marketplaces and media into an integrated commerce ecosystem.
• Identify new platform capabilities and partnership opportunities to accelerate growth.

3. Full-Funnel Brand & Commerce Management

• Translate brand strategy and consumer objectives into platform and commerce activation.
• Manage the consumer journey across Awareness → Engagement → Traffic → Conversion → Purchase.
• Balance brand-building objectives with commercial conversion and growth.
• Partner closely with Brand, Media and Customer Development teams to deliver both brand impact and commercial results.

4. Commercial & Investment Management

• Own Social Commerce investment planning across annual, quarterly and monthly horizons.
• Manage affiliate commission, media, content, creator and platform investment with clear ROI expectations.
• Lead campaign and commercial calendar planning across key platform moments.
• Evaluate GMV, ROAS, conversion, traffic, affiliate productivity and profitability to continuously optimize investment.
• Recommend where to scale, optimize or stop investment based on performance.

5. Agency & External Partner Leadership

• Lead third-party partners including agencies, enablers, MCNs, creators and platform partners.
• Set clear performance expectations and ensure partners deliver against business KPIs.
• Build strong platform partnerships to unlock new capabilities, insights and commercial opportunities.

What we are looking for

• 3–5 years of experience in E-Commerce, Social Commerce, Digital Commerce or related fields.
• Hands-on experience with TikTok Shop, Social Commerce and/or Affiliate Commerce preferred.
• Experience across Shopee and Lazada is an advantage.
• Experience in FMCG, Beauty, Personal Care, Consumer Health or other consumer-facing categories preferred.
• Social Commerce & Affiliate Expertise — understands creators, affiliate models and how to scale performance.
• Cross-Platform E-Commerce — strong understanding of TikTok Shop, Shopee and Lazada ecosystems.
• Brand-to-Commerce Thinking — able to translate brand objectives into commerce activation and conversion.
• Full-Funnel Management — understands the journey from awareness and traffic through conversion and purchase.
• Commercial & Investment Acumen — comfortable managing budgets, ROI, GMV and investment productivity.
• Execution & Partnership Leadership — able to turn strategy into action and effectively manage agencies, platforms and external partners.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

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