Associate Brand Manager - Media & Comms

Associate Brand Manager - Media & Comms

Lo que hacemos

En Kenvue, nos damos cuenta del extraordinario poder del cuidado diario. Sobre la base de más de un siglo de herencia y arraigados en la ciencia, somos el hogar de marcas icónicas, incluidas NEUTROGENA®, AVEENO,® TYLENOL,® LISTERINE,® JOHNSON'S® y BAND-AID® que ya conoces y amas. La ciencia es nuestra pasión; El cuidado es nuestro talento.

Quiénes somos

Nuestro equipo global está formado por ~ 22.000 personas brillantes con una cultura laboral en la que cada voz importa y cada contribución es apreciada. Nos apasionan las ideas, innovación y comprometidos con la entrega de los mejores productos a nuestros clientes. Con experiencia y empatía, ser un Kenvuer significa tener el poder de impactar a millones de personas todos los días. Ponemos a las personas en primer lugar, nos preocupamos ferozmente, nos ganamos la confianza de la ciencia y resolvemos con coraje, ¡y tenemos oportunidades brillantes esperándote! Únase a nosotros para dar forma a nuestro futuro y al suyo. Para obtener más información, haga clic en aquí.

Role reports to:

Senior Brand Manager Oral Care

Location:

North America, United States, New Jersey, Summit

Lugar de trabajo:

Híbrido

What will you

The Associate Brand Manager, Media & Communication is the owner of the brands’ national paid communications and public relation activations. Through this strategic and critical work, the ABM of Media & Communications will support the Senior Brand Manager of Activations in the management, planning, and execution of short and long-term business and marketing initiatives. The ABM of Media & Communications will work side-by-side with other peers as well as lead two agency partner teams to drive marketing activities and help fuel growth for the overall business.  

 

Specific responsibilities include leading national communications strategy, public relations activities, and transcreating creative from the Global team, as well as assisting in development of business plans and execute against the business plan through various programs, all while partnering cross-functionally with sales, finance, operations, R&D, market research, agency partners and other functions necessary to accomplish strategic goals. 

 

This role provides talent with the opportunity to expand leadership, brand management, consumer insight, analytical, and forecasting skills while shaping and leading key projects. 

 

Core responsibilities include:  

• Lead and partner with the Public Relations and Media agencies to develop communication plans and advertising to achieve business results 

• Partner with Media team to monitor advertising performance to optimize return on investment 

• Partner with Global team to ensure U.S. market needs are represented in the development of assets 

• Ensure connectivity among channel leads (CP, Trade, PR, Organic Social, Media, etc) to create a seamless executional plan 

• Provide streamlined direction on key communications when needed by cross functional partners 

• Co-own the commercialization and in-market execution of product launches including partnering with sales management to plan and execute retail programs 

• Collaborating with cross-functional teams that may include Sales, Market Research, Design, Packaging, Finance to develop and manage marketing objectives, goals and strategies 

What We Are Looking For

Required Qualifications: 

• A BA/BS degree is required; a Master’s in business or marketing specialization preferred 

• A minimum of 3 years of marketing, sales or related experience in consumer related sector is required 

• Ability to understand a consumer target and position a brand/project/innovation and manage projects is required 

• Experience crafting successful advertising is required 

• Has demonstrated success in leading cross functional partners and agency partners (especially writing insightful briefs that led to phenomenal consumer relevant work) is required  

• Ready to operate independently and grow as a leader 

• Strong financial and analytical acumen to provide context to media/comms decisions 

Preferred Qualifications:

• Previous direct report experience a plus 

• Very strong analytical capacity, and track record in driving business results is preferred

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What's in it for you

$110,500.00 - $156,000.00

Esto tiene en cuenta una serie de factores que incluyen la ubicación del trabajo, las habilidades del candidato, la experiencia, el nivel de educación y otros factores relacionados con el trabajo.

Kenvue se enorgullece de ser un empleador que ofrece igualdad de oportunidades. Todos los solicitantes calificados recibirán consideración para el empleo basada en el mérito sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, edad, origen nacional o estado de veterano protegido y no serán discriminados por motivos de discapacidad.