Associate Director, Shopper Insights (1 of 2)

Associate Director, Shopper Insights (1 of 2)

Lo que hacemos

En Kenvue, nos damos cuenta del extraordinario poder del cuidado diario. Sobre la base de más de un siglo de herencia y arraigados en la ciencia, somos el hogar de marcas icónicas, incluidas NEUTROGENA®, AVEENO,® TYLENOL,® LISTERINE,® JOHNSON'S® y BAND-AID® que ya conoces y amas. La ciencia es nuestra pasión; El cuidado es nuestro talento.

Quiénes somos

Nuestro equipo global está formado por ~ 22.000 personas brillantes con una cultura laboral en la que cada voz importa y cada contribución es apreciada. Nos apasionan las ideas, innovación y comprometidos con la entrega de los mejores productos a nuestros clientes. Con experiencia y empatía, ser un Kenvuer significa tener el poder de impactar a millones de personas todos los días. Ponemos a las personas en primer lugar, nos preocupamos ferozmente, nos ganamos la confianza de la ciencia y resolvemos con coraje, ¡y tenemos oportunidades brillantes esperándote! Únase a nosotros para dar forma a nuestro futuro y al suyo. Para obtener más información, haga clic en aquí.

Role reports to:

CBI Seg Head Business Intelligence NA

Location:

North America, United States, New Jersey, Summit

Lugar de trabajo:

Híbrido

What will you

We are seeking two (2) experienced and visionary Associate Director, Shopper Insights to lead shopper insights, one for Self Care and the other for Skin Health & Beauty portfolios within Kenvue. These a high-impact roles that sit at the intersection of shopper behavior & analytics, category development and customer strategy. You will bring and outside-in focus and partner closely with Category Management, Customer Development, Brand Growth, and Retail teams to lead shopper understanding and translate that into business decisions to drive Self Care or Skin Health & Beauty category growth in our key retailers.

This role is ideal for someone who has deep expertise in shopper insights but also a strategic and innovative thinker and influential collaborator, that can advance how we understand and serve today’s shopper across channels.

Key Responsibilities:

• Lead Shopper Insights responsibility for Self Care or Skin Health & Beauty segment in Kenvue.

• Lead the development of strategic, actionable shopper insights that influence category strategies and drive growth, shape customer plans and go to market execution.

• Champion a shopper-first mindset across the organization, driving cross-functional alignment and action based on insights.

• Some expertise in omnichannel shopper behavior, with ability to develop seamless, holistic shopper understanding across physical and digital touchpoints.

• Translate complex shopper data and analytics into compelling narratives, in collaboration with category management and customer strategy, to inform assortment, merchandising, pricing, and promotional strategies.

• Leverage qualitative & quantitative research elements, glean insights, and embed foundational shopper understanding throughout Customer Development Org and Sales teams to directly impact strategies for brands and retail activation.

• Translate shopper insights and analytics into tangible strategy recommendations to influence key retailers, helping shape joint business plans and category leadership positions.

• Identify learning needs, and introduce and implement innovative insight tools and methodologies—including behavioral analytics, path to purchase, omni- testing, staying abreast of industry trends and emerging technologies to continuously innovate and improve shopper insights capabilities.

What we are looking for

Required Qualifications

• A minimum of a Bachelor’s or equivalent in Marketing, Business Administration, or a related field; Master's preferred.

• A minimum of 8 years of experience in shopper insights, market research, or related field.

• Proven track record of successfully leading shopper insights for mega category in a multinational company.

• A deep understanding of consumer and shopper psychology and behavior and demonstrating this through how they influence shopper-based decision making.

• Strong working experience with US retailers and landscape

• Experience in omnichannel shopper journeys and, specifically e-comm shopper understanding.

• Experience in qualitative and quantitative research methods, including deep understanding of panel metrics, market structure, path to purchase etc.

• Strong analytical skills with the ability to interpret complex data and draw actionable insights.

• Experience in Self Care or Skin Health & Beauty is a plus.

#LI-AO1

What's in it for you

$152,150.00 - $214,800.00

Esto tiene en cuenta una serie de factores que incluyen la ubicación del trabajo, las habilidades del candidato, la experiencia, el nivel de educación y otros factores relacionados con el trabajo.

Kenvue se enorgullece de ser un empleador que ofrece igualdad de oportunidades. Todos los solicitantes calificados recibirán consideración para el empleo basada en el mérito sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, edad, origen nacional o estado de veterano protegido y no serán discriminados por motivos de discapacidad.