Brand Manager, Listerine

Brand Manager, Listerine

Lo que hacemos

En Kenvue, nos damos cuenta del extraordinario poder del cuidado diario. Sobre la base de más de un siglo de herencia y arraigados en la ciencia, somos el hogar de marcas icónicas, incluidas NEUTROGENA®, AVEENO,® TYLENOL,® LISTERINE,® JOHNSON'S® y BAND-AID® que ya conoces y amas. La ciencia es nuestra pasión; El cuidado es nuestro talento.

Quiénes somos

Nuestro equipo global está formado por ~ 22.000 personas brillantes con una cultura laboral en la que cada voz importa y cada contribución es apreciada. Nos apasionan las ideas, innovación y comprometidos con la entrega de los mejores productos a nuestros clientes. Con experiencia y empatía, ser un Kenvuer significa tener el poder de impactar a millones de personas todos los días. Ponemos a las personas en primer lugar, nos preocupamos ferozmente, nos ganamos la confianza de la ciencia y resolvemos con coraje, ¡y tenemos oportunidades brillantes esperándote! Únase a nosotros para dar forma a nuestro futuro y al suyo. Para obtener más información, haga clic en aquí.

Role reports to:

Sr. Brand Manager, Listerine, Essential Health, Skin & Essential Health BU

Ubicación:

Asia Pacific, South Korea, Seoul, Seoul

Lugar de trabajo:

Híbrido

What will you

What you will do

In this role, you will provide marketing support and be an important member of the marketing brand team and the broader marketing organization.

You will assist in delivering agreed Profit & Loss (P&L) and market share metrics for assigned brands and contribute to the brand franchise. Supporting and guiding direct reports is an important aspect of the role."

Responsibilities

1. Support brand strategy execution by driving cross-functional initiatives aligned with long-term growth plans and financial targets.
2. Contribute to the develop and monitoring of annual business plans and programs that will improve consumer acceptance, market penetration and product profitability
3. Own the implementation of consumer programs including product advertising, packaging and promotional activities, and optimizing their effectiveness
4. Analyze marketing KPIs to identify growth drivers and plan strategic initiatives that enhance brand and business performance
5. Collaborate with internal departments including Customer Strategy, Sales, Finance, Regulatory, Supply Chain and Demand Planning to coordinate team activities/projects and attain short-long term sales and profit commitments
6. Support the identification and recommendation of new business opportunities
7. Support brand initiatives with strategic and key customers
8. Coordinate Manage agency relations and support business partnerships

What we are looking for

- A University degree is required, preferably in Business, Sales, Marketing or another related field
- Minimum 5+ years of progressive marketing experience required
 
Preferred:
- Consumer Packaged Goods, over-the-counter product experience is preferred
- Excellent interpersonal and collaboration skills
- Ability to positively influence with outstanding oral/written communication skills
- Advanced problem solving, decision-making and prioritization abilities
- Ability to think analytically and strategically to understand complex or ambiguous problems or issues
- Ability to develop and demonstrate creativity/new ideas that challenge the status quo
- Proficient in project management and financial analysis, including P&L management/forecasting
- Understanding of advertising, media, copy development/adaptation process and working with creative/PR/media agencies
- Deep understanding of digital levers as part of the marketing mix
- Strong command of concept development and new product process
- Proficiency in consumer research methodologies

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