Brand Manager, OTC

Brand Manager, OTC

Lo que hacemos

En Kenvue, nos damos cuenta del extraordinario poder del cuidado diario. Sobre la base de más de un siglo de herencia y arraigados en la ciencia, somos el hogar de marcas icónicas, incluidas NEUTROGENA®, AVEENO,® TYLENOL,® LISTERINE,® JOHNSON'S® y BAND-AID® que ya conoces y amas. La ciencia es nuestra pasión; El cuidado es nuestro talento.

Quiénes somos

Nuestro equipo global está formado por ~ 22.000 personas brillantes con una cultura laboral en la que cada voz importa y cada contribución es apreciada. Nos apasionan las ideas, innovación y comprometidos con la entrega de los mejores productos a nuestros clientes. Con experiencia y empatía, ser un Kenvuer significa tener el poder de impactar a millones de personas todos los días. Ponemos a las personas en primer lugar, nos preocupamos ferozmente, nos ganamos la confianza de la ciencia y resolvemos con coraje, ¡y tenemos oportunidades brillantes esperándote! Únase a nosotros para dar forma a nuestro futuro y al suyo. Para obtener más información, haga clic en aquí.

Role reports to:

Sr. Brand Manager, Nicorette, Selfcare BU

Ubicación:

Asia Pacific, South Korea, Seoul, Seoul

Lugar de trabajo:

Híbrido

What will you

The Selfcare(OTC) brand manager is responsible for developing and executing comprehensive advertising and promotional plans, analyzing market trends, and overseeing product development feasibility projects:

Key Responsibilities

• Develop and execute innovative marketing strategies for OTC brand products
• Develop Brand Portfolio management for drive brand growth and market share
• Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities
• Create compelling brand messaging and positioning to resonate with target audience
• Lead market research initiatives and evaluate market activities
• Identify market trends and consumer insights to inform brand strategy
• Analyze key performance indicators and financial reports to inform decision-making
• Forecast demand and contribute to sales forecast reviews for assigned product line
• Supervise and evaluate the work of agencies in various areas
• Cooperate with cross-functional teams(RA, Finance, Design, Data, etc)
• Establish and nurture customer relationships and partnerships and effectively manage key opinion leader relationships in the healthcare industry

What we are looking for

Required Qualifications

• 4-6 years of experience in brand management or related field
• University/Bachelors Degree or Equivalent in Marketing or related field
• Proven track record of successfully launching and managing OTC brand products
• Strong analytical skills to interpret market data and consumer behavior
• Ability to think creatively and strategically in the context of business management.
• Excellent communication and leadership abilities to drive cross-functional collaboration
• Demonstrated ability to work effectively in a team environment and demonstrate leadership skills
• Strong project management skills with a keen eye for detail and accuracy

Desired Qualifications

• Advanced English and Korean language proficiency(Oral and written)
• Proven track record of creativity in problem-solving and overcoming obstacles
• Advanced analytical skills and proficiency in MS Office applications
• Excellent written and verbal communication skills  

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