Brand Manager

Brand Manager

Lo que hacemos

En Kenvue, nos damos cuenta del extraordinario poder del cuidado diario. Sobre la base de más de un siglo de herencia y arraigados en la ciencia, somos el hogar de marcas icónicas, incluidas NEUTROGENA®, AVEENO,® TYLENOL,® LISTERINE,® JOHNSON'S® y BAND-AID® que ya conoces y amas. La ciencia es nuestra pasión; El cuidado es nuestro talento.

Quiénes somos

Nuestro equipo global está formado por ~ 22.000 personas brillantes con una cultura laboral en la que cada voz importa y cada contribución es apreciada. Nos apasionan las ideas, innovación y comprometidos con la entrega de los mejores productos a nuestros clientes. Con experiencia y empatía, ser un Kenvuer significa tener el poder de impactar a millones de personas todos los días. Ponemos a las personas en primer lugar, nos preocupamos ferozmente, nos ganamos la confianza de la ciencia y resolvemos con coraje, ¡y tenemos oportunidades brillantes esperándote! Únase a nosotros para dar forma a nuestro futuro y al suyo. Para obtener más información, haga clic en aquí.

Role reports to:

Essential health and self care lead -TWHK

Ubicación:

Asia Pacific, Taiwan, Taipei, Taipei

Lugar de trabajo:

Híbrido

What will you

This role is responsible to support Kenvue TWHK portfolios and category strategies guided by marketing manager. He or She is the owner of several categories or brands and responsible for developing integrated marketing activation plan to deliver brand and business objectives.

Key Responsibilities

Consumer-Centric Strategy Development

• Utilize category and consumer insight to identify category growth driver and develop solutions for brand to build differentiation and competitiveness in the market.
• Build best consumer experience across different shopper touchpoints including online and offline

Business & Financial Acumen

• Identify key investment priority and drive P&L result
• Manage BME with expertise in budgeting
• Drive brand contribution improvement with better mix and planning

Deliver brand growth through execution excellence

• Manage brand through existing business or new product launch to drive category and share growth, brand equity and loyalty.
• Manage marketing operation discipline from planning to execution and co-working with cross-functional team.
• Campaign management/execution: develop IMC campaign or adaptation campaigns consumer communication, including agency management, quality control, campaign performance monitoring etc.
• Evaluate result for campaigns and ability to come out improvement plans
• Shape best experience to connect consumer with integrated data framework that leveraging both conventional and new media (Online, social media), PR and BTL (brand communication in-store
• Collaborate with 3rd party partners and manage relationships.

Key Deliverables:

Market Share, Sales, Offtake, Category Growth, Brand Contribution, investment Effectiveness, Operation discipline

Key stakeholders are regional segment team- MA brand team, RDL, and local cross functional team, TWHK retailer marketing team and agency strategic partner

Required Qualifications 

• Bachelor’s degree or equivalent in Business, Marketing, or a related field.
• At least 5+ years of brand and product management experience with proven track record. Prior experience in FMCG industry is a bonus. 
• Brand P&L manage experience. you've owned numbers and delivered
• Good discipline and attention to details
• Good English proficiency in written and oral
• Strong communication and interpersonal skills
• Resilience, agile mindset to cope with ambiguity & pressure

Si usted es una persona con una discapacidad, consulte nuestra página de Disability Assistance para obtener información sobre cómo solicitar una adaptación.