Brand & Shopper Manager

Brand & Shopper Manager

Lo que hacemos

En Kenvue, nos damos cuenta del extraordinario poder del cuidado diario. Sobre la base de más de un siglo de herencia y arraigados en la ciencia, somos el hogar de marcas icónicas, incluidas NEUTROGENA®, AVEENO,® TYLENOL,® LISTERINE,® JOHNSON'S® y BAND-AID® que ya conoces y amas. La ciencia es nuestra pasión; El cuidado es nuestro talento.

Quiénes somos

Nuestro equipo global está formado por ~ 22.000 personas brillantes con una cultura laboral en la que cada voz importa y cada contribución es apreciada. Nos apasionan las ideas, innovación y comprometidos con la entrega de los mejores productos a nuestros clientes. Con experiencia y empatía, ser un Kenvuer significa tener el poder de impactar a millones de personas todos los días. Ponemos a las personas en primer lugar, nos preocupamos ferozmente, nos ganamos la confianza de la ciencia y resolvemos con coraje, ¡y tenemos oportunidades brillantes esperándote! Únase a nosotros para dar forma a nuestro futuro y al suyo. Para obtener más información, haga clic en aquí.

Role reports to:

Brand & Shopper Activation Lead

Ubicación:

Europe/Middle East/Africa, Poland, Mazowieckie, Warsaw

Lugar de trabajo:

Híbrido

What will you

Key responsibilities:
• development, implementation, and execution of annual strategic and operating plans,
• cooperation with cross country teams and project management in regional scope,
• responsibility for the brand communication strategy and its execution,
• implementation of long-term plans and NPIs pipeline for the category,
• driving consumer, shopper & customer activation agenda (offline & online) for respective brand(s)
• conducting and coordinating trade marketing projects, including preparation of POS materials & digital assets and their implementation at point of sales, offline and online respectively,
• post-evaluation of activities, research studies, advertising campaigns & customer’s promotions,
• budget planning & management,
• on-going overview of competitors’ activities (media and in-store) in the segment,
• effective collaboration with the agencies (media house, advertising agencies – ATL, BTL, research agencies, PR agency, POS agencies),
• best in class customer cooperation, including category meetings & customer workshops,
• close cooperation with other departments: Global Marketing Team, Sales, Demand Planning, Co-packing, Business Intelligence.

Our requirements:
• 3+ years of experience on similar position (Brand  Management / Trade Marketing) in FMCG/Pharma industry,
• knowledge of digital marketing,
• experience in working with international partners/markets,
• experience in working with external agencies and service providers
• analytical & financial skills with knowledge of P&L, ROIs
• strong communication and presentations skills,
• very good organizational skills, including the ability to manage multiple tasks simultaneously & setting priorities,
• high level of inner motivation & proactive approach,
• fluent English and Polish is a must.

What we offer:
• interesting job in a prestigious international healthcare company,
• possibility to work on brands being key market players with strong heritage,
• highly professional environment,
• friendly and supportive team members and management,
• opportunities for professional growth and career development,
• possibilities to take part in different projects,
• many employee benefits, such as medical care, life insurance etc.

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