Manager, Shopper Insights

Manager, Shopper Insights

Lo que hacemos

En Kenvue, nos damos cuenta del extraordinario poder del cuidado diario. Sobre la base de más de un siglo de herencia y arraigados en la ciencia, somos el hogar de marcas icónicas, incluidas NEUTROGENA®, AVEENO,® TYLENOL,® LISTERINE,® JOHNSON'S® y BAND-AID® que ya conoces y amas. La ciencia es nuestra pasión; El cuidado es nuestro talento.

Quiénes somos

Nuestro equipo global está formado por ~ 22.000 personas brillantes con una cultura laboral en la que cada voz importa y cada contribución es apreciada. Nos apasionan las ideas, innovación y comprometidos con la entrega de los mejores productos a nuestros clientes. Con experiencia y empatía, ser un Kenvuer significa tener el poder de impactar a millones de personas todos los días. Ponemos a las personas en primer lugar, nos preocupamos ferozmente, nos ganamos la confianza de la ciencia y resolvemos con coraje, ¡y tenemos oportunidades brillantes esperándote! Únase a nosotros para dar forma a nuestro futuro y al suyo. Para obtener más información, haga clic en aquí.

Role reports to:

Director, Shopper Insights

Location:

North America, United States, New Jersey, Summit

Lugar de trabajo:

Híbrido

What will you

The Manager, Shopper Insights is a high-impact role that sits at the intersection of shopper behavior and analytics, category development and customer strategy. You will bring an outside-in focus and partner closely with Category Management, Customer Development, Brand Growth and Retail teams to lead shopper understanding and translate that into business decisions to drive Skin Health & Beauty category growth in our key retailers.

 

This role is ideal for someone who has solid expertise in shopper insights and category management, but who also is a strategic and innovative thinker and influential collaborator, that can advance how we understand and serve today’s shopper across channels.

 

Key Responsibilities:

• Lead shopper insights responsibility for Skin Health & Beauty segment
• Lead the development of strategic, actionable shopper insights that influence category strategies and drive growth, shape customer plans and go-to-market execution
• Champion a shopper-first mindset across the organization, driving cross-functional alignment and action based on insights
• Develop seamless, holistic shopper understanding across physical and digital touchpoints, demonstrating a firm grasp of omnichannel shopper behavior
• Translate complex shopper data and analytics into compelling narratives, in collaboration with category management and customer strategy, to inform assortment, merchandising, pricing and promotional strategies
• Leverage qualitative and quantitative research elements, glean insights and embed foundational shopper understanding throughout the Customer Development Organization and Sales teams to directly impact strategies for brands and retail activation
• Translate shopper insights and analytics into tangible strategy recommendations to influence key retailers, helping shape joint business plans and category leadership positions
• Identify learning needs and introduce and implement innovative insight tools and methodologies—including behavioral analytics, path to purchase, omni-testing, staying abreast of industry trends and emerging technologies to continuously innovate and improve shopper insights capabilities

 

What we are looking for

 

Required Qualifications:

• A minimum of a Bachelor’s degree or equivalent in Marketing, Business Administration, or a related field; Master's degree preferred
• A minimum of 5 years of experience in shopper insights, market research, category management or related field
• Proven track record of successfully leading shopper insights for mega category in a multinational company
• A deep understanding of consumer and shopper psychology and behavior and demonstrating this through how they influence shopper-based decision making
• Strong working experience with US retailers and landscape
• Experience in omnichannel shopper journeys and, specifically ecommerce shopper understanding
• Experience in qualitative and quantitative research methods, including deep understanding of panel metrics, market structure, path to purchase, etc.
• Strong analytical skills with the ability to interpret complex data and draw actionable insights
• Experience in Self/Personal Care and/or Skin Health & Beauty is preferred

What's in it for you

$124,100.00 - $175,200.00

Esto tiene en cuenta una serie de factores que incluyen la ubicación del trabajo, las habilidades del candidato, la experiencia, el nivel de educación y otros factores relacionados con el trabajo.

Kenvue se enorgullece de ser un empleador que ofrece igualdad de oportunidades. Todos los solicitantes calificados recibirán consideración para el empleo basada en el mérito sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, edad, origen nacional o estado de veterano protegido y no serán discriminados por motivos de discapacidad.