Marketing Lead, Dr.Ci:labo Healthcare Professional (HCP)

Marketing Lead, Dr.Ci:labo Healthcare Professional (HCP)

Lo que hacemos

En Kenvue, nos damos cuenta del extraordinario poder del cuidado diario. Sobre la base de más de un siglo de herencia y arraigados en la ciencia, somos el hogar de marcas icónicas, incluidas NEUTROGENA®, AVEENO,® TYLENOL,® LISTERINE,® JOHNSON'S® y BAND-AID® que ya conoces y amas. La ciencia es nuestra pasión; El cuidado es nuestro talento.

Quiénes somos

Nuestro equipo global está formado por ~ 22.000 personas brillantes con una cultura laboral en la que cada voz importa y cada contribución es apreciada. Nos apasionan las ideas, innovación y comprometidos con la entrega de los mejores productos a nuestros clientes. Con experiencia y empatía, ser un Kenvuer significa tener el poder de impactar a millones de personas todos los días. Ponemos a las personas en primer lugar, nos preocupamos ferozmente, nos ganamos la confianza de la ciencia y resolvemos con coraje, ¡y tenemos oportunidades brillantes esperándote! Únase a nosotros para dar forma a nuestro futuro y al suyo. Para obtener más información, haga clic en aquí.

Role reports to:

Director, HCP Engagement, JP & KR

Ubicación:

Asia Pacific, Japan, Tokyo-To, Chiyoda

Lugar de trabajo:

Híbrido

What will you

The HCP Marketing Manager will lead the strategy and execution of healthcare professional (HCP) engagement to build strong advocacy for skin care and drive HCP brand recommendation (Dr.Ci:labo). This role is responsible for shaping evidence-based, insight-driven initiatives that strengthen Dr.Ci:labo scientific credibility, increase recommendation, and establish long-term partnerships with key skin care HCPs.

The role requires close collaboration with Brand Marketing, Medical, Sales, and Global/Regional teams to deliver impactful programs across multiple HCP touchpoints.

Key Responsibilities

        HCP Strategy & Engagement

• Develop and execute a comprehensive HCP marketing strategy to drive Dr.Ci:labo advocacy and recommendation among dermatologist and related skin care professionals.

• Translate clinical evidence and brand strategy into compelling HCP value propositions.

• Design and deploy segmented engagement plans by HCP type, influence level, and lifecycle stage.

       Scientific Communication & Content Development

• Lead the creation of scientific and educational content (detail aids, presentations, digital assets, training materials) aligned with clinical data and regulatory standards.

• Partner with Medical Affairs to ensure accuracy, compliance, and scientific credibility of all HCP materials.

• Champion evidence-based messaging that differentiates Dr.Ci:labo in disease prevention, oral health outcomes, and daily patient care.

Advocacy & HCP-KOL Management

• Identify, engage, and nurture Key Opinion Leaders (KOLs) and high-impact advocates within the HCP community.

• Plan and execute advisory boards, expert meetings, speaker programs, and congress engagement.

• Build sustainable advocacy platforms that amplify peer-to-peer influence and recommendation behavior.

Campaign & Activation Excellence

• Lead end-to-end execution of HCP campaigns across field force, digital, and professional channels.

• Drive integrated omnichannel activation, including face-to-face, digital detailing, webinars, and educational platforms.

• Track performance and continuously optimize programs based on insights.

Insights, Analytics & Performance Management

• Leverage market research, HCP insights, and performance data to inform strategy and execution.

• Define KPIs linked to advocacy, recommendation, engagement, and campaign effectiveness.

• Regularly evaluate ROI and recommend course corrections to maximize impact.

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