Marketing Manager, Innovation - Baby

Marketing Manager, Innovation - Baby

Lo que hacemos

En Kenvue, nos damos cuenta del extraordinario poder del cuidado diario. Sobre la base de más de un siglo de herencia y arraigados en la ciencia, somos el hogar de marcas icónicas, incluidas NEUTROGENA®, AVEENO,® TYLENOL,® LISTERINE,® JOHNSON'S® y BAND-AID® que ya conoces y amas. La ciencia es nuestra pasión; El cuidado es nuestro talento.

Quiénes somos

Nuestro equipo global está formado por ~ 22.000 personas brillantes con una cultura laboral en la que cada voz importa y cada contribución es apreciada. Nos apasionan las ideas, innovación y comprometidos con la entrega de los mejores productos a nuestros clientes. Con experiencia y empatía, ser un Kenvuer significa tener el poder de impactar a millones de personas todos los días. Ponemos a las personas en primer lugar, nos preocupamos ferozmente, nos ganamos la confianza de la ciencia y resolvemos con coraje, ¡y tenemos oportunidades brillantes esperándote! Únase a nosotros para dar forma a nuestro futuro y al suyo. Para obtener más información, haga clic en aquí.

Role reports to:

Mktg Director Baby Essential Health

Location:

North America, United States, New Jersey, Summit

Lugar de trabajo:

Híbrido

What will you

We are seeking a talented Marketing Manager, Innovation to join our EH Global Brand Team based in Summit, NJ, USA. The role focuses on leading global marketing initiatives for Aveeno Baby & Aveeno Kids. This individual will manage marketing strategies, create content, and support global media efforts to amplify the brand's message.

Key Responsibilities:

Brand & Connections Excellence

- Develop and deliver global marketing toolkits based on consumer insights and category data for rapid deployment across global regions.

- Collaborate with cross-functional teams (R&D, supply chain, packaging, etc.) to create marketing plans that align with Aveeno’s brand values and business objectives. 

- Maintain strong communication and alignment with local Brand-Market Combinations (BMCs) to ensure consistency in strategy execution.

- Lead the creation of communication playbooks focused on full funnel marketing, ensuring alignment with SOBG principles.

- Drive successful marketing campaigns for product launches, ensuring strategies are aligned globally and locally. 

- Create launch playbooks, to be implemented by regional teams. 

Leadership & Collaboration

- Foster collaboration with regional teams to gather consumer insights, market trends, and ensure the best long-term brand performance. 

- Work closely with senior stakeholders to deliver influencer strategies that address meaningful opportunities and threats across markets. 

- Provide guidance and mentorship to team members, both direct and cross-functional, to ensure strategic alignment and project delivery. 

Campaign Management

- Collaborate with the Data Science & Audience Insights team to identify target audiences and analyze trends using various social listening, AI, and marketing efficiency tools. 

- Set clear campaign objectives, focusing on key metrics such as brand awareness, brand health, leads, or sales. 

- Manage campaign execution, liaising with creative teams, influencers, and external platforms to ensure timely delivery. 

- Conduct post-campaign analysis to assess performance, refine strategies, and identify areas for improvement. 

What we are looking for

Required Qualifications

- Bachelor’s Degree or equivalent experience required. 

- Minimum of 6 years of progressive experience in influencer marketing and social media, preferably within FMCG. 

- Proven experience managing global brands and media plans 

- Experience working across global markets with demonstrated cultural understanding and ability to collaborate with regional teams. 

- Excellent project management and communication skills, with the ability to multitask across various teams and stakeholders. 

- Familiarity with social listening and community management tools. 

Desired Qualifications:

- Experience in working with Legal, Regulatory, and global partners preferred. 

- Strong analytical and multitasking abilities with a proactive, solution-oriented attitude. 

#LI-SR1

What's in it for you

$124,100.00 - $175,200.00

Esto tiene en cuenta una serie de factores que incluyen la ubicación del trabajo, las habilidades del candidato, la experiencia, el nivel de educación y otros factores relacionados con el trabajo.

Kenvue se enorgullece de ser un empleador que ofrece igualdad de oportunidades. Todos los solicitantes calificados recibirán consideración para el empleo basada en el mérito sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, edad, origen nacional o estado de veterano protegido y no serán discriminados por motivos de discapacidad.