PR & Influencer Activation Manager

PR & Influencer Activation Manager

Lo que hacemos

En Kenvue, nos damos cuenta del extraordinario poder del cuidado diario. Sobre la base de más de un siglo de herencia y arraigados en la ciencia, somos el hogar de marcas icónicas, incluidas NEUTROGENA®, AVEENO,® TYLENOL,® LISTERINE,® JOHNSON'S® y BAND-AID® que ya conoces y amas. La ciencia es nuestra pasión; El cuidado es nuestro talento.

Quiénes somos

Nuestro equipo global está formado por ~ 22.000 personas brillantes con una cultura laboral en la que cada voz importa y cada contribución es apreciada. Nos apasionan las ideas, innovación y comprometidos con la entrega de los mejores productos a nuestros clientes. Con experiencia y empatía, ser un Kenvuer significa tener el poder de impactar a millones de personas todos los días. Ponemos a las personas en primer lugar, nos preocupamos ferozmente, nos ganamos la confianza de la ciencia y resolvemos con coraje, ¡y tenemos oportunidades brillantes esperándote! Únase a nosotros para dar forma a nuestro futuro y al suyo. Para obtener más información, haga clic en aquí.

Role reports to:

Kategori Lideri

Ubicación:

Europe/Middle East/Africa, Turkey, Istanbul, Istanbul

Lugar de trabajo:

Híbrido

What will you

Kenvue is currently recruiting for:

               

PR & Influencer Activation Manager

This position reports to the Skin Health Category Lead and is based in Istanbul, Turkey

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who we are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

               

What you will do

The PR & Influencer Activation Manager will lead the execution of all local PR, media relations, and influencer marketing activities across the market, ensuring best-in-class brand visibility and advocacy. This role acts as the market’s on-the-ground expert for storytelling, press engagement, and influencer partnerships.

While day-to-day planning and execution will sit locally, this role works closely with the Regional Marketing team for RAMET (based in Dubai), who define the overarching strategy, messaging frameworks, and brand priorities. The PR & Influencer Activation Manager ensures all local activations are aligned to regional strategic direction while remaining culturally relevant and impactful for the market.

Influencer & Creator Partnerships:

• Own end-to-end influencer program execution & creator partnerships in the market. Work with agency to negotiate contracts, track delivery, oversee budgets, and ensure alignment with brand needs.
• Manage ongoing influencer partnerships and long-term ambassador programs.
• Act as the key point of contact between Kenvue and the PR & Influencer agency, keeping execution fast, clear, and consistent.
• Guide execution plans and ensure they reflect each brand’s marketing and communication goals.
• Amplify integrated campaigns that spark conversation, drive engagement, and build cultural relevance.
• Set clear goals, brand rules, content expectations, and KPIs for influencers and creators. Track influencer performance, ROI, and campaign outcomes, delivering insights to optimize future campaigns.
• Oversee earned influence programs, including seeding and product send-outs to creators and community voices.
• Partner with the Media team to strengthen local ties with TikTok, Meta, YouTube, and other platforms. Secure visibility, support, and access to new tools.

Brand Public Relations:

• Execute the PR strategy in the market, aligned to regional strategic direction and brand guidelines.
• Build and maintain strong relationships with local journalists, editors, media platforms, and key opinion leaders.
• Manage local press office activities, including press releases, media alerts, press kits, and product seeding.
• Identify opportunities for media interviews, features, expert commentary opportunities, and event attendance.

Events:

• Plan and execute local PR events, influencer gatherings, product launch moments, and experiential activations. Ensure influencer attendance, content capture, and post-event amplification.
• Ensure event storytelling aligns with regional brand direction while reflecting local cultural relevance.

Cross-Functional Collaboration:

• Work closely with the Regional RAMET Hub team (Dubai) to ensure local execution aligns with regional strategic priorities, messaging, and KPIs
• Share market insights, local cultural trends, and consumer and media feedback with Regional Hub that can shape strategy.

What we are looking for

Required Qualifications

• 5-8 years of proven experience in PR, influencer marketing and communications.
• Clear understanding of digital media platforms (TikTok, Meta, YouTube).
• Experience managing budgets, contracts, and campaign performance with ROI focus.
• Ability to develop creative solutions, respond fast, and handle several projects at once.
• Strong communication skills to work with internal teams and external partners.
• Turkish as mother language and fluent English speaking is required

Desired Qualifications

• Experience in brand communication or integrated marketing roles.
• Experience within beauty, fashion, lifestyle, or consumer brands preferred.
• Existing relationships with local media and/or influencers is highly advantageous.
• Background managing agency teams or cross-functional squads.
• Knowledge of emerging digital trends, creator economy shifts, and social best practices.
• Experience running influencer campaigns in large consumer brands.
• Strong negotiation skills and comfort working with creators of different sizes.
• Agency experience a plus, but not required.

What’s In It for You

• Competitive Benefit Package
• Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!
• Learning & Development Opportunities
• Employee Resource Groups 

Kenvue is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Si usted es una persona con una discapacidad, consulte nuestra página de Disability Assistance para obtener información sobre cómo solicitar una adaptación.