Senior Brand Manager, US Benadryl

Senior Brand Manager, US Benadryl

Lo que hacemos

En Kenvue, nos damos cuenta del extraordinario poder del cuidado diario. Sobre la base de más de un siglo de herencia y arraigados en la ciencia, somos el hogar de marcas icónicas, incluidas NEUTROGENA®, AVEENO,® TYLENOL,® LISTERINE,® JOHNSON'S® y BAND-AID® que ya conoces y amas. La ciencia es nuestra pasión; El cuidado es nuestro talento.

Quiénes somos

Nuestro equipo global está formado por ~ 22.000 personas brillantes con una cultura laboral en la que cada voz importa y cada contribución es apreciada. Nos apasionan las ideas, innovación y comprometidos con la entrega de los mejores productos a nuestros clientes. Con experiencia y empatía, ser un Kenvuer significa tener el poder de impactar a millones de personas todos los días. Ponemos a las personas en primer lugar, nos preocupamos ferozmente, nos ganamos la confianza de la ciencia y resolvemos con coraje, ¡y tenemos oportunidades brillantes esperándote! Únase a nosotros para dar forma a nuestro futuro y al suyo. Para obtener más información, haga clic en aquí.

Role reports to:

Head of Commercial, Allergy

Location:

North America, United States, New Jersey, Summit

Lugar de trabajo:

Híbrido

What will you

The Senior Manager Brand Strategy, BENADRYL is responsible for Integrated Planning, Communications and P&L Ownership for the BENADRYL business and BENADRYL® megabrand messaging.

Key Responsibilities

• Own the P&L for their business, representing financial position relative to plan and risks & opportunities to leadership. Partner closely with Finance to build financial projections in strategic plan, operating plan, business plan and ongoing financial updates.
• Lead development of Operating/Business Plan to outline strategic objectives, key initiatives, and financial targets.
• Monitor competitive market dynamics to inform development of, &/or changes required to, marketing plans.
• Create holistic plans for brand communications to develop and distribute content successfully during moments that matter across multiple channels and audiences, including linking to shopper & retail activation.
• Lead the creative process, development, distribution and optimization for all paid, owned, earned and shared content.
• Lead the retail & in-store strategy, partnering with Customer & Shopper teams to develop plans tied to brand strategy and business objectives.
• Lead one overarching communications team across internal and external media and communication partners, to drive synergy, consistency and amplification of messages across all channels.
• Exhibit expert knowledge of consumer, marketing and media trends to influence the communications and media strategies and planning.
• Partner with CBI to identify unique connection points, unmet needs and insights with target consumers that improves the quality of communication and content intended to change consumer behavior.
• Lead Agency relationships (Creative AOR, Media Agency, internal agency support etc.) to develop scopes of work, deliver against business priorities and evaluate performance relative to brand objectives.
• Plan and direct performance of 1 direct report; motivate employees, assist in goal setting, provide development opportunities and performance feedback, address issues and resolve problems.
• Lead cross functional and agency teams and deliver senior management reviews and presentations.
• Ensure quality and compliance among all employees through timely GMP training, strict compliance with procedures, exercising the highest integrity, timely reporting deviations noted in the workplace, and embracing employee involvement and commitment to doing the right job the first time
• Ensure employees under his/her scope of responsibility are trained in required procedures for the execution of their role and maintain current with training requirements during the year.
• Promote an environment of employee inclusion in the workplace.

What we are looking for

Required Qualifications

• A minimum of a bachelor’s degree or equivalent in Marketing, Business, or a related field required.
• A minimum of 8 years of progressive marketing experience required.
• Experience executing in a similar integrated brand leadership role within a consumer-packaged goods organization required.
• Experience in brand building, critical thinking, and marketing thought leadership—ability to craft ideas & recommendations based on consumer insights required.
• Proven ability to understand a consumer target and position a brand, project, and innovation required.
• Proven experience in managing the complexity of working with varied stakeholders, influencing senior level stakeholders, and managing & inspiring team members across various levels who are not direct reports.
• Experience working with R&D, Market Research, Design Agencies, Finance, Sales, and Project Management is required.
• Proven analytical skills and financial acuity in making effective business decisions required.

Preferred Qualifications

• Prior consumer packaged goods experience in OTC innovation is preferred

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What's in it for you

$153,850.00 - $217,200.00

Esto tiene en cuenta una serie de factores que incluyen la ubicación del trabajo, las habilidades del candidato, la experiencia, el nivel de educación y otros factores relacionados con el trabajo.

Kenvue se enorgullece de ser un empleador que ofrece igualdad de oportunidades. Todos los solicitantes calificados recibirán consideración para el empleo basada en el mérito sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, edad, origen nacional o estado de veterano protegido y no serán discriminados por motivos de discapacidad.