Brand Manager, Johnson’s – Southern Europe (Maternity leave cover - about 1 year)

Brand Manager, Johnson’s – Southern Europe (Maternity leave cover - about 1 year)

Ce que nous faisons

Chez Kenvue, nous réalisons le pouvoir extraordinaire des soins quotidiens. S'appuyant sur plus d'un siècle d'héritage et enraciné dans la science, nous sommes la maison de marques emblématiques - dont NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® et BAND-AID® que vous connaissez et aimez déjà. La science est notre passion ; Le soin est notre talent.

Qui nous sommes

Notre équipe mondiale est composée de ~ 22 000 personnes brillantes avec une culture d'entreprise où chaque voix compte et chaque contribution est appréciée. Nous sommes passionnés par les idées, l'innovation et l'engagement à fournir les meilleurs produits à nos clients. Avec de l'expertise et de l'empathie, être un Kenvuer signifie avoir le pouvoir d'avoir un impact sur des millions de personnes chaque jour. Nous donnons la priorité aux personnes, nous nous soucions farouchement, nous gagnons la confiance grâce à la science et nous résolvons les problèmes avec courage - et nous vous offrons de brillantes opportunités ! Joignez-vous à nous pour façonner notre avenir et le vôtre. Pour plus d'informations, cliquez sur ici.

Role relève à :

Senior Marketing Manager Essential Health

Lieu :

Europe/Middle East/Africa, Spain, Community of Madrid, Madrid

Lieu de travail :

Hybride

Ce que tu vas faire

This is a temporary role to cover a maternity leave for approximately 1year.

The Brand Manager, Johnson’s – Southern Europe is responsible for driving the growth model for Johnson’s (Johnson´s Baby and Johnson’s Adult) brands in the cluster, reporting to the Senior Marketing Manager, Essential Health – Southern Europe. Internally, you are a key partner of Regional (EMEA) marketing teams and works closely with Southern Europe commercial teams.

Major Duties & Responsibilities

Brand Strategy Implementation and Execution Planning

• Full accountability to deliver in year NTS, GP & share targets and shape the Y2-Y3 plans

• Partners with lead-markets and cross functional teams in creating a robust End to End plans

• Conducts business reviews with the markets identifying new opportunities and the need to revise plans if necessary

• Monitors market, brand performance, competitors, trends and consumer insights. Ensure a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics

 

Deploying regional/global communication strategy

• Supports communication planning for the cluster (comms priorities, calendar, media strategy)

• Provides input to regional teams for all content development needs and requirements

• Adapts or transcreates regional/global campaigns, partnering with agency to amplify these campaigns across the Southern Europe cluster

• Acts as brand equity guardian for the cluster, ensuring execution consistency across all markets

• Collaborates with local Brand Activation teams

Deploying new products (portfolio extensions, brand expansion to new markets)

•  Launch Key NPIs for the brand across Southern Europe markets. Creating launch strategy to execution & tracking NPI performance

• Assess potential of new products and develops business case

• Leverages regional/global launch toolkit and adapts to the cluster reality, in partnership with omnichannel teams

What We Are Looking For

Required Qualifications 

• Bachelor's degree in marketing, business administration, or a related field.

• A minimum of 5 years of experience in Marketing, with a strong track record of business results.

• Strong experience in FMCG brand management is required.

• Ability to think strategically and creatively, and to develop innovative solutions to complex problems.

• Strong analytical skills, with the ability to interpret and use data to drive decision-making.

• Experience in both brand strategy and market execution.

• Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.

• Working in multi-functional cross-cultural teams.

• Ability to master complexity.  

Desired Qualifications 

• Fluent or Native Spanish is a plus.

• Experience working in a matrix organization is a plus.   

• Experience on both regional and local roles is preferred.

• Experience working on baby care is preferred. 

What’s in it for you

• Competitive Benefit Package

• Flexible work police and hybrid mode

• Learning & Development Opportunities

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