Group Shopper Marketing, General Trade

Group Shopper Marketing, General Trade

Ce que nous faisons

Chez Kenvue, nous réalisons le pouvoir extraordinaire des soins quotidiens. S'appuyant sur plus d'un siècle d'héritage et enraciné dans la science, nous sommes la maison de marques emblématiques - dont NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® et BAND-AID® que vous connaissez et aimez déjà. La science est notre passion ; Le soin est notre talent.

Qui nous sommes

Notre équipe mondiale est composée de ~ 22 000 personnes brillantes avec une culture d'entreprise où chaque voix compte et chaque contribution est appréciée. Nous sommes passionnés par les idées, l'innovation et l'engagement à fournir les meilleurs produits à nos clients. Avec de l'expertise et de l'empathie, être un Kenvuer signifie avoir le pouvoir d'avoir un impact sur des millions de personnes chaque jour. Nous donnons la priorité aux personnes, nous nous soucions farouchement, nous gagnons la confiance grâce à la science et nous résolvons les problèmes avec courage - et nous vous offrons de brillantes opportunités ! Joignez-vous à nous pour façonner notre avenir et le vôtre. Pour plus d'informations, cliquez sur ici.

Role relève à :

Director - Customer Marketing Group

Lieu :

Asia Pacific, India, Maharashtra, Greater Mumbai

Lieu de travail :

Entièrement sur place

Ce que tu vas faire

This role will focus to build shopper-based store execution, competition understanding and selling strategy as well as organizational capability for General Trade Retail Environment (RE).

• Develop 5P strategies across retail environments (REs), annual and quarterly plans based on Category and Brand Strategies Robust RE, shopper Customer insights.
• Ensure profitability goals are met by optimizing overall shopper investments
• Provide input on retailer perspective in commercial process.
• Develop team capability
• Build shopper-based store execution, competition understanding and selling strategy as well as organizational capability for Self-Care portfolio

Key Responsibilities:

• Build Go to market roadmap for General Trade RE (Chemist, Grocer, Cosmetic & Other REs) for next 3 years
• Deliver India Consumer NTS, GP, TIE targets
• Shape organization’s understanding of General Trade shoppers across All Franchises (Baby, Sanpro, Skin, Oral, Self Care) and strengthen shopper marketing fundamentals on business
• Define Where-to-Play (Right stores by channel) and How-to-Win choices (Visibility, Assortment, Distribution, Trade terms)
• Prepare CD brand objectives and plans as per Annual and Quarterly Operating plans. Develop Quarterly Activity and Promotion activity grid across REs
• Develop RE strategy and 5Ps on RE customer and shopper expertise/insights
• Identify, prioritize Shopper/RE Insights across REs (to be the expert in the RE) Understand key competitor activity Across RE
• Stay on top of key competitor activity for GT RE across franchises
• Deliver General Trade RE business sales target
• Hold together Sales forecast for RE Franchise across Franchise. Work with frontline and supply chain on forecasting and BTL plans to minimize forecasting errors and maximise OTIF-D
• Work with finance to forecast and reconcile gross to net and other trade investments
• Develop robust RE Business analysis. (e.g.SOM, Distrib.) to be the expert on the business by RE
• Input in the Innovation process for Self-Care and develop Go to Market strategy for New Product Launches
• Bring Customer/Retailer perspective in commercial process
• Develop 5P’s communication tools to sales Team to execute the plans
• Responsible for 5P’s tracking, for continuously monitoring and work with CDT for corrections when needed

What we are looking for  

• MBA in Sales & Marketing
• Minimum 4-6 years of work experience in FMCG/Food Industry preferably exposure to Self-Care / OTC / Health Care Products and from Premium B-School

What’s in it for you 

• Competitive Benefit Package
• Paid Company Holidays, Volunteer Time & More!
• Learning & Development Opportunities

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process. 

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.  

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