HCP Omnichannel Activation Manager, Northern Europe

HCP Omnichannel Activation Manager, Northern Europe

Ce que nous faisons

Chez Kenvue, nous réalisons le pouvoir extraordinaire des soins quotidiens. S'appuyant sur plus d'un siècle d'héritage et enraciné dans la science, nous sommes la maison de marques emblématiques - dont NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® et BAND-AID® que vous connaissez et aimez déjà. La science est notre passion ; Le soin est notre talent.

Qui nous sommes

Notre équipe mondiale est composée de ~ 22 000 personnes brillantes avec une culture d'entreprise où chaque voix compte et chaque contribution est appréciée. Nous sommes passionnés par les idées, l'innovation et l'engagement à fournir les meilleurs produits à nos clients. Avec de l'expertise et de l'empathie, être un Kenvuer signifie avoir le pouvoir d'avoir un impact sur des millions de personnes chaque jour. Nous donnons la priorité aux personnes, nous nous soucions farouchement, nous gagnons la confiance grâce à la science et nous résolvons les problèmes avec courage - et nous vous offrons de brillantes opportunités ! Joignez-vous à nous pour façonner notre avenir et le vôtre. Pour plus d'informations, cliquez sur ici.

Role relève à :

Health Care Professional Engagement Lead, Northern Europe

Lieu :

Europe/Middle East/Africa, United Kingdom, England, High Wycombe

Lieu de travail :

Hybride

Ce que tu vas faire

HCP Omnichannel Activation Manager, Northern Europe

What we do

At Kenvue, we realise the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands – including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® – that you already know and love. Science is our passion; care is our talent.

Who we are

Our global team is ~22,000 brilliant people with a workplace culture where every voice matters and every contribution is appreciated. We’re passionate about insights, innovation and delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

Role Purpose

The HCP Omnichannel Activation Manager will play a pivotal role in elevating Kenvue’s impact across HCP audiences in Northern Europe.

This role will own the HCP activation calendar and drive the development, optimisation, and activation of HCP paid, owned, earned, and shared channels.

Acting as the key connector between HCP content leads, global and regional HCP capability, media, IT and tech functions, as well local cross-functional marketing teams, this role ensures that HCP content is activated on the right HCP channel at the right time and in the right way.

The successful candidate will champion a test-and-learn mindset, developing existing HCP channels, exploring emerging HCP channels, and helping the HCP team in Northern Europe stay future-ready in a rapidly evolving healthcare landscape.

Key Responsibilities

1. Omnichannel Strategy & Channel Development

• Lead the development and evolution of the Northern Europe HCP omnichannel roadmap across owned, paid, earned, and shared channels.
• Develop digital strategies, manage HCP websites, run digital HCP campaigns, own HCP social media communities and drive e-commerce performance,
• Ensure the optimal mix of channels to drive meaningful penetration, reach, and frequency with HCPs.
• Lead on the development of Kenvue Pro, our HCP portal (providing samples, educational content, support tools and e-commerce to HCPs and key customers)
• Partner with global, regional and local teams to adopt, localise, and implement best-in-class channel strategies, platforms, and technologies.
• Drive forward thinking and innovation by identifying emerging HCP engagement channels and assessing their role in future activation plans.

2. Activation Excellence & Brand Partnership

• Collaborate closely with brand and content leads to translate HCP strategies and creative campaigns into effective omni-channel plans.
• Ensure brand content is optimised for each channel and executed consistently across digital, field force, professional organisations, medical influencers, KOLs, PR/Comms, social media, and partnerships.
• Lead on the development of customer and content journeys, sequencing frameworks, and professional pathways to maximise HCP recommendations.

3. Capability Building & Team Upskilling

• Serve as the HCP omnichannel expert for the Northern Europe team, building knowledge, confidence, and excellence across brand teams, field teams, and cross-functional partners on key HCP channels
• Deliver capability frameworks, training sessions, playbooks, and best-practice tools that drive a step-change in HCP activation.
• Act as a key member of the NE Pharmacy team to ensure capability solutions align with HCP audience priorities and customer expectations.

4. Data Strategy, Measurement & Performance

• Partner with analytics teams to define channel KPIs, penetration goals, and frequency strategies.
• Lead test-and-learn programmes to drive continuous improvement, optimise performance, and surface future recommendations.
• Lead on 1PD acquisition, consent, segmentation, and audience data enrichment to enable more effective personalisation and measurement.
• Build repeatable reporting and insight frameworks to support decision-making and investment modelling.

5. Cross-Functional Collaboration

• Work closely with medical, regulatory, sales, GA, PR/Comms, and global/regional HCP teams to ensure aligned activation and compliant execution across all HCP touchpoints.
• Strengthen partnerships with external HCP stakeholders, including professional organisations and pharmacy customers, to ensure seamless channel activation and content distribution.

Required Experience & Skills

Experience

• Progressive experience in digital and/or omni-channel HCP marketing roles.
• Proven track record of activating across multi-channel ecosystems (e.g. working media, social media, HCP websites, field force, sampling) and owning complex activation calendars.
• Experience working in healthcare, pharmaceutical, consumer health, or regulated environments.
• Strong understanding of HCP communications, professional pathways, and the role of influencers/KOLs.
• Demonstrated success in developing digital, content, or capability frameworks at regional or market level.

Skills

• Deep knowledge of digital channels, content optimisation, sequencing, CRM, and analytics.
• Strong ability to simplify complexity and build capability within multidisciplinary teams.
• Comfortable with ambiguity, experimentation, and test-and-learn methodologies.
• Forward-thinking mindset with a passion for innovation and emerging channel exploration.
• Excellent collaboration and stakeholder management skills.
• Strong communication skills and the ability to influence without authority.

What Success Looks Like

• Improved HCP channel penetration and frequency across brands.
• Elevated team confidence and capability in omni-channel HCP activation.
• Stronger, insight-led activation plans delivered consistently across markets.
• Adoption of innovative channels and test-and-learn programmes that influence future strategy.
• Seamless integration between Northern Europe, global, and regional HCP teams.

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