Head of Trade & Customer Marketing

Head of Trade & Customer Marketing

Ce que nous faisons

Chez Kenvue, nous réalisons le pouvoir extraordinaire des soins quotidiens. S'appuyant sur plus d'un siècle d'héritage et enraciné dans la science, nous sommes la maison de marques emblématiques - dont NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® et BAND-AID® que vous connaissez et aimez déjà. La science est notre passion ; Le soin est notre talent.

Qui nous sommes

Notre équipe mondiale est composée de ~ 22 000 personnes brillantes avec une culture d'entreprise où chaque voix compte et chaque contribution est appréciée. Nous sommes passionnés par les idées, l'innovation et l'engagement à fournir les meilleurs produits à nos clients. Avec de l'expertise et de l'empathie, être un Kenvuer signifie avoir le pouvoir d'avoir un impact sur des millions de personnes chaque jour. Nous donnons la priorité aux personnes, nous nous soucions farouchement, nous gagnons la confiance grâce à la science et nous résolvons les problèmes avec courage - et nous vous offrons de brillantes opportunités ! Joignez-vous à nous pour façonner notre avenir et le vôtre. Pour plus d'informations, cliquez sur ici.

Role relève à :

Giám Đốc Thương Mại

Lieu :

Asia Pacific, Vietnam, Ho Chi Minh, Ho Chi Minh

Lieu de travail :

Hybride

Ce que tu vas faire

This role will lead the customer & trade marketing function for Kenvue Vietnam across all general & modern trade channels. The person will be part of sales leadership team and will work closely with channel heads, business operations team, finance & marketing to develop the holistic go to market, promotion & retail environment strategy. The role will report into the Country Head of Kenvue Vietnam.

A. Develop 5P strategies across retail environments (REs), annual and quarterly plans based on

Category and Brand Strategies Robust RE, shopper Customer insights.

B. Ensure profitability goals are met by optimizing overall investments

C. Build customer loyalty program & activation for key spike customers

What will you do 

• Build Go to market roadmap for GT & MT (Hyper, supers, MTI Traditional pharmacy, Wholesale & grocers) X brand priorities for Vietnam
• Deliver Consumer NTS, GDS, Market share, dsitribution & CIW target
• Shape organization’s understanding of Channels shoppers across All Franchises (Baby, Skin, Oral) and strengthen customer & shopper marketing fundamentals on business
• Define Where-to-Play (Right stores by channel) and How-to-Win choices (Visibility, Assortment, Distribution, Trade terms)
• Develop Quarterly Activity and Promotion activity grid across Res
• Work with channel heads and internal business plan head to develop rolling 3 to 12 month business forecast
• Develop comprehensive BTL, promotion & activation plan across RE to deliver the business plan
• Craft out strategy for having clear roles of product portfolios X RE
• Outside in thinking: Understand key competitor activity Across RE and track competition performance share to mine insight & opportunities Deliver Indirect Channels RE business sales target
• Measure promotion effectiveness to deploy promotion which have best ROI
• Input in the Innovation process and develop Go to Market strategy for organization and New Product
• Develop 5P’s communication tools to sales Team to execute the plans
• Hold the CIW spends for the organisation and provide monthly updates and insights for effective deployment of investment
• Measure promotion effectiveness to deploy promotion which have best ROI

What we are looking for

Qualifications & Requirements:
Education:

• Bachelor degree in business or a related field, with a strong understanding of FMCG business operations. MBA is a plus

Experience & Skills:

• A minimum of 10+ years of experience in FMCG with prior experience of minimum 4-5 years in trade marketing, sales, or a related field.
• Experience with managing trade spends and budget management
• Proven ability to:
• Coach and develop direct reports (e.g., Channel Trade Marketing Managers).
• Collaborate effectively across functions (Sales, Marketing, Finance, Supply 
• Chain).
• Align teams with a “One Team” mindset.
• Strong analytical skills to assess shopper behavior, channel performance, and promotional effectiveness.

What’s in it for you

• Competitive Benefit Package
• Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!
• Learning & Development Opportunities
• An opportunity to  partner with leadership teams in bringing in the best talent on board!

Kenvue is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Si vous êtes une personne handicapée, veuillez consulter notre Page d'aide aux personnes handicapées pour obtenir des informations sur la façon de demander un aménagement.