Senior Brand Manager, US Benadryl

Senior Brand Manager, US Benadryl

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Head of Commercial, Allergy

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Senior Manager Brand Strategy, BENADRYL is responsible for Integrated Planning, Communications and P&L Ownership for the BENADRYL business and BENADRYL® megabrand messaging.

Key Responsibilities

• Own the P&L for their business, representing financial position relative to plan and risks & opportunities to leadership. Partner closely with Finance to build financial projections in strategic plan, operating plan, business plan and ongoing financial updates.
• Lead development of Operating/Business Plan to outline strategic objectives, key initiatives, and financial targets.
• Monitor competitive market dynamics to inform development of, &/or changes required to, marketing plans.
• Create holistic plans for brand communications to develop and distribute content successfully during moments that matter across multiple channels and audiences, including linking to shopper & retail activation.
• Lead the creative process, development, distribution and optimization for all paid, owned, earned and shared content.
• Lead the retail & in-store strategy, partnering with Customer & Shopper teams to develop plans tied to brand strategy and business objectives.
• Lead one overarching communications team across internal and external media and communication partners, to drive synergy, consistency and amplification of messages across all channels.
• Exhibit expert knowledge of consumer, marketing and media trends to influence the communications and media strategies and planning.
• Partner with CBI to identify unique connection points, unmet needs and insights with target consumers that improves the quality of communication and content intended to change consumer behavior.
• Lead Agency relationships (Creative AOR, Media Agency, internal agency support etc.) to develop scopes of work, deliver against business priorities and evaluate performance relative to brand objectives.
• Plan and direct performance of 1 direct report; motivate employees, assist in goal setting, provide development opportunities and performance feedback, address issues and resolve problems.
• Lead cross functional and agency teams and deliver senior management reviews and presentations.
• Ensure quality and compliance among all employees through timely GMP training, strict compliance with procedures, exercising the highest integrity, timely reporting deviations noted in the workplace, and embracing employee involvement and commitment to doing the right job the first time
• Ensure employees under his/her scope of responsibility are trained in required procedures for the execution of their role and maintain current with training requirements during the year.
• Promote an environment of employee inclusion in the workplace.

What we are looking for

Required Qualifications

• A minimum of a bachelor’s degree or equivalent in Marketing, Business, or a related field required.
• A minimum of 8 years of progressive marketing experience required.
• Experience executing in a similar integrated brand leadership role within a consumer-packaged goods organization required.
• Experience in brand building, critical thinking, and marketing thought leadership—ability to craft ideas & recommendations based on consumer insights required.
• Proven ability to understand a consumer target and position a brand, project, and innovation required.
• Proven experience in managing the complexity of working with varied stakeholders, influencing senior level stakeholders, and managing & inspiring team members across various levels who are not direct reports.
• Experience working with R&D, Market Research, Design Agencies, Finance, Sales, and Project Management is required.
• Proven analytical skills and financial acuity in making effective business decisions required.

Preferred Qualifications

• Prior consumer packaged goods experience in OTC innovation is preferred

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What’s in it for you

$153,850.00 - $217,200.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.