Associate Brand Manager, Hair Care

Associate Brand Manager, Hair Care

Cosa facciamo

A Kenvue, ci rendiamo conto dello straordinario potere della cura quotidiana. Costruiti su oltre un secolo di tradizione e radicati nella scienza, siamo la casa di marchi iconici, tra cui NEUTROGENA®, AVEENO,® TYLENOL,® LISTERINE,® JOHNSON'S® e BAND-AID® che già conosci e ami. La scienza è la nostra passione; la cura è il nostro talento.

Chi siamo

Il nostro team globale è composto da ~ 22.000 persone brillanti con una cultura del posto di lavoro in cui ogni voce conta e ogni contributo è apprezzato. Siamo appassionati di intuizioni, innovazione e impegno a fornire i migliori prodotti ai nostri clienti. Con competenza ed empatia, essere un Kenvuer significa avere il potere di avere un impatto su milioni di persone ogni giorno. Mettiamo le persone al primo posto, ci prendiamo cura di noi, ci guadagniamo la fiducia della scienza e risolviamo con coraggio - e abbiamo brillanti opportunità che ti aspettano! Unisciti a noi per plasmare il nostro futuro e il tuo. Per ulteriori informazioni, fare clic su here.

Role riporta a:

Head of OGX US & Innovation

Posizione:

North America, United States, New Jersey, Summit

Luogo di lavoro:

Ibrido

Cosa farai

The Associate Brand Manager, Trade Marketing & Shopper Activation is responsible for translating brand strategies into impactful customer and shopper-facing programs across retail and e-commerce channels. This role serves as a key liaison between Brand Marketing, Customer Strategy, Sales, Field Teams, eCommerce, and external agency partners to drive omnichannel activation excellence, accelerate growth, and strengthen customer partnerships.

Key Responsibilities

• Serve as the primary liaison between Brand Marketing, Customer Strategy, Sales, eCommerce, Field Teams, and agency partners to ensure alignment and flawless execution of commercial priorities.
• Support and execute integrated trade marketing, shopper marketing, and omnichannel activation plans that support brand objectives, customer strategies, and business growth goals.
• Own the annual activation calendar, coordinating product launches, retail programs, seasonal campaigns, retail media activations, and key commercial initiatives across channels.
• Lead customer-specific trade customization by adapting brand strategies, promotional plans, shopper programs, and merchandising solutions to meet retailer, channel, and shopper needs. This also including trade customization for products, store execution, digital assets for brand store, PDPs, search and retail media content .
• Drive in-store excellence through display planning and execution, merchandising initiatives, and retail activation programs that increase visibility, distribution, and shopper conversion.
• Manage consumer engagement programs, including ratings and reviews and product sampling initiatives, to drive awareness, trial, brand advocacy, and purchase conversion.
• Lead trade communications and equip Sales and Field Teams with activation updates, launch toolkits, selling materials, and execution resources to ensure consistent marketplace execution.
• Facilitate recurring cross-functional business reviews, launch readiness meetings, and performance discussions, while analyzing results and providing recommendations to optimize activation effectiveness, customer impact, and return on investment.

Required Qualifications 

• Minimum of a bachelor's degree required; preferably in Marketing/Business or a related field. 

• At least 2 year of experience in brand management, trade marketing or operations business analytics, preferably within CPG.
• Experience working on new product forecasting, insights gathering, and business case development. 
• Experience collaborating with cross‑functional partners in a team‑based environment. 
• Strong budget management and forecasting skills.

• Strategy and data are the core of everything we do, so strong critical thinking and analytical skills are required. 
• Experience with tools such as Nielsen/Circana and Numerator for data analysis. Well versed in MS Excel & PowerPoint 
• Availability to travel up to 10%

Desired Qualifications 

• Experience working with national retailers and omnichannel customers is preferred.
• Excellent written and oral communication skills, with an ability to bring out the best in others. 
• Strong attention to detail and organized thinking. 

• Comfort learning new tools, processes, and ways of working. 
• Curious, agile, beauty-first mindset & entrepreneurial, problem-solving skills with a willingness to ask questions and test ideas..
• Digital marketing experience is an asset.
• MBA preferred but not required.

Cosa c'è per te

$110,500.00 - $156,000.00

Questo tiene conto di una serie di fattori tra cui il luogo di lavoro, le competenze del candidato, l'esperienza, il livello di istruzione e altri fattori legati al lavoro.

Kenvue è orgogliosa di essere un datore di lavoro per le pari opportunità. Tutti i candidati qualificati saranno presi in considerazione per l'impiego in base al merito, indipendentemente da razza, colore, religione, sesso, orientamento sessuale, identità di genere, età, origine nazionale o stato di veterano protetto e non saranno discriminati sulla base della disabilità.