Marketing Manager, Dr.Ci:labo Healthcare Professional (HCP)

Marketing Manager, Dr.Ci:labo Healthcare Professional (HCP)

Cosa facciamo

A Kenvue, ci rendiamo conto dello straordinario potere della cura quotidiana. Costruiti su oltre un secolo di tradizione e radicati nella scienza, siamo la casa di marchi iconici, tra cui NEUTROGENA®, AVEENO,® TYLENOL,® LISTERINE,® JOHNSON'S® e BAND-AID® che già conosci e ami. La scienza è la nostra passione; la cura è il nostro talento.

Chi siamo

Il nostro team globale è composto da ~ 22.000 persone brillanti con una cultura del posto di lavoro in cui ogni voce conta e ogni contributo è apprezzato. Siamo appassionati di intuizioni, innovazione e impegno a fornire i migliori prodotti ai nostri clienti. Con competenza ed empatia, essere un Kenvuer significa avere il potere di avere un impatto su milioni di persone ogni giorno. Mettiamo le persone al primo posto, ci prendiamo cura di noi, ci guadagniamo la fiducia della scienza e risolviamo con coraggio - e abbiamo brillanti opportunità che ti aspettano! Unisciti a noi per plasmare il nostro futuro e il tuo. Per ulteriori informazioni, fare clic su here.

Role riporta a:

Director, HCP Engagement, JP & KR

Ubicazione:

Asia Pacific, Japan, Tokyo-To, Chiyoda

Luogo di lavoro:

Completamente in loco

Cosa farai

The HCP Marketing Manager will lead the strategy and execution of healthcare professional (HCP) engagement to build strong advocacy for Oralcare and drive HCP brand recommendation (Listerine). This role is responsible for shaping evidence-based, insight-driven initiatives that strengthen Listerine’s scientific credibility, increase recommendation, and establish long-term partnerships with key oral care HCPs.

The role requires close collaboration with Brand Marketing, Medical, Sales, and Global/Regional teams to deliver impactful programs across multiple HCP touchpoints.

Key Responsibilities

·        HCP Strategy & Engagement

·        Develop and execute a comprehensive HCP marketing strategy to drive Listerine advocacy and recommendation among dentists, hygienists, and related oral care professionals.

·        Translate clinical evidence and brand strategy into compelling HCP value propositions.

·        Design and deploy segmented engagement plans by HCP type, influence level, and lifecycle stage.

·        Scientific Communication & Content Development

·        Lead the creation of scientific and educational content (detail aids, presentations, digital assets, training materials) aligned with clinical data and regulatory standards.

·        Partner with Medical Affairs to ensure accuracy, compliance, and scientific credibility of all HCP materials.

·        Champion evidence-based messaging that differentiates Listerine in disease prevention, oral health outcomes, and daily patient care.

·        Advocacy & KOL Management

·        Identify, engage, and nurture Key Opinion Leaders (KOLs) and high-impact advocates within the HCP community.

·        Plan and execute advisory boards, expert meetings, speaker programs, and congress engagement.

·        Build sustainable advocacy platforms that amplify peer-to-peer influence and recommendation behavior.

·        Campaign & Activation Excellence

·        Lead end-to-end execution of HCP campaigns across field force, digital, and professional channels.

·        Drive integrated omnichannel activation, including face-to-face, digital detailing, webinars, and educational platforms.

·        Track performance and continuously optimize programs based on insights.

·        Insights, Analytics & Performance Management

·        Leverage market research, HCP insights, and performance data to inform strategy and execution.

·        Define KPIs linked to advocacy, recommendation, engagement, and campaign effectiveness.

·        Regularly evaluate ROI and recommend course corrections to maximize impact.

#LI-HYBRIT

Se sei un individuo con disabilità, controlla il nostro "Pagina di assistenza per disabili per informazioni su come richiedere un alloggio.