Senior Brand Manager

Senior Brand Manager

Cosa facciamo

A Kenvue, ci rendiamo conto dello straordinario potere della cura quotidiana. Costruiti su oltre un secolo di tradizione e radicati nella scienza, siamo la casa di marchi iconici, tra cui NEUTROGENA®, AVEENO,® TYLENOL,® LISTERINE,® JOHNSON'S® e BAND-AID® che già conosci e ami. La scienza è la nostra passione; la cura è il nostro talento.

Chi siamo

Il nostro team globale è composto da ~ 22.000 persone brillanti con una cultura del posto di lavoro in cui ogni voce conta e ogni contributo è apprezzato. Siamo appassionati di intuizioni, innovazione e impegno a fornire i migliori prodotti ai nostri clienti. Con competenza ed empatia, essere un Kenvuer significa avere il potere di avere un impatto su milioni di persone ogni giorno. Mettiamo le persone al primo posto, ci prendiamo cura di noi, ci guadagniamo la fiducia della scienza e risolviamo con coraggio - e abbiamo brillanti opportunità che ti aspettano! Unisciti a noi per plasmare il nostro futuro e il tuo. Per ulteriori informazioni, fare clic su here.

Role riporta a:

Director, Selfcare BU Head

Ubicazione:

Asia Pacific, South Korea, Seoul, Seoul

Luogo di lavoro:

Completamente in loco

Cosa farai

1. Research & Category Insight Development

· Analyze KPIs, sales, financial performance, and consumer/market trends.

· Conduct research to identify growth opportunities and size of prize.

· Assess the category landscape to define penetration drivers and strategic implications.

2. Brand Strategy & Business Planning

· Build end-to-end brand growth strategies with cross-functional alignment.

· Develop long-term brand evolution and innovation roadmaps.

· Translate insights into data-driven business plans aligned to category dynamics.

· Collaborate with Sales, PA, and Data Science to ensure integrated, field-relevant plans.

3. Communication & IMC Execution

· Develop campaign briefs, ecosystem plans, and consumer communication strategies.

· Design media and touchpoint plans grounded in consumer and media behavior insights.

· Ensure flawless execution of IMC campaigns with agility and operational excellence.

· Measure effectiveness and ROI to optimize future investment.

4. HCP, KOL & Government Affairs Collaboration

· Lead HCP engagement strategy to enhance professional credibility and support penetration growth.

· Partner with Government Affairs on policy-related and external stakeholder initiatives.

· Develop KOL engagement strategies and execute academic society programs to build advocacy.

· Establish customer engagement programs across medical and regulatory environments.

5. Commercial & Operational Excellence

· Lead retail execution planning with retail marketing and commercial teams.

· Drive accurate sales forecasting and planning; manage brand budget allocation and tracking.

· Monitor brand health metrics and performance indicators to inform decisions.

6. People Leadership

· Coach, develop, and mentor Brand Managers; build team capabilities and elevate performance.

· Provide clear direction and continuous feedback to drive accountability and growth.

What we are looking for

· Minimum 10 years of relevant experience in brand management or commercial roles.

· Bachelor’s degree or higher in Pharmacy, Biotechnology, Business or related fields.

· Experience in pharmaceutical or brand marketing preferred; pharma industry and well-known mega brand communication experience advantageous.

· Experience with HCP communication and medical reference utilization preferred.

· Fluency in Korean and English (written and spoken).

· Strong strategic thinking, analytical ability, and problem-solving skills.

· Consumer-centric mindset with agility and ownership.

· Proven cross-functional communication and project management capability.

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