Social Commerce Manager

Cosa facciamo

A Kenvue, ci rendiamo conto dello straordinario potere della cura quotidiana. Costruiti su oltre un secolo di tradizione e radicati nella scienza, siamo la casa di marchi iconici, tra cui NEUTROGENA®, AVEENO,® TYLENOL,® LISTERINE,® JOHNSON'S® e BAND-AID® che già conosci e ami. La scienza è la nostra passione; la cura è il nostro talento.

Chi siamo

Il nostro team globale è composto da ~ 22.000 persone brillanti con una cultura del posto di lavoro in cui ogni voce conta e ogni contributo è apprezzato. Siamo appassionati di intuizioni, innovazione e impegno a fornire i migliori prodotti ai nostri clienti. Con competenza ed empatia, essere un Kenvuer significa avere il potere di avere un impatto su milioni di persone ogni giorno. Mettiamo le persone al primo posto, ci prendiamo cura di noi, ci guadagniamo la fiducia della scienza e risolviamo con coraggio - e abbiamo brillanti opportunità che ti aspettano! Unisciti a noi per plasmare il nostro futuro e il tuo. Per ulteriori informazioni, fare clic su here.

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Cosa farai

What you will do 

Social Commerce Manager  is responsible to Lead and accelerate Social Commerce as a strategic growth engine, while building scalable capabilities across TikTok Shop, Shopee, Lazada and emerging commerce platforms.

Connect brand building, content, creators, media and commerce to drive consumers across the full funnel — from awareness to conversion and purchase — with clear accountability for growth and investment effectiveness.

Key Responsibilities

1. Social Commerce & Affiliate Growth

• Own and accelerate Social Commerce strategy, with strong focus on TikTok Shop and Affiliate Commerce.
• Build and scale the affiliate ecosystem across creators, KOLs/KOCs, MCNs and strategic partners.
• Develop affiliate recruitment, activation, commission and incentive strategies to drive GMV, conversion and ROI.
• Identify emerging Social Commerce trends and translate them into scalable growth opportunities.

2. Cross-Platform E-Commerce Strategy

• Extend Social Commerce capabilities across TikTok Shop, Shopee, Lazada and emerging platforms.
• Develop differentiated platform strategies based on shopper behavior, platform mechanics and brand objectives.
• Connect Social Commerce, marketplaces and media into an integrated commerce ecosystem.
• Identify new platform capabilities and partnership opportunities to accelerate growth.

3. Full-Funnel Brand & Commerce Management

• Translate brand strategy and consumer objectives into platform and commerce activation.
• Manage the consumer journey across Awareness → Engagement → Traffic → Conversion → Purchase.
• Balance brand-building objectives with commercial conversion and growth.
• Partner closely with Brand, Media and Customer Development teams to deliver both brand impact and commercial results.

4. Commercial & Investment Management

• Own Social Commerce investment planning across annual, quarterly and monthly horizons.
• Manage affiliate commission, media, content, creator and platform investment with clear ROI expectations.
• Lead campaign and commercial calendar planning across key platform moments.
• Evaluate GMV, ROAS, conversion, traffic, affiliate productivity and profitability to continuously optimize investment.
• Recommend where to scale, optimize or stop investment based on performance.

5. Agency & External Partner Leadership

• Lead third-party partners including agencies, enablers, MCNs, creators and platform partners.
• Set clear performance expectations and ensure partners deliver against business KPIs.
• Build strong platform partnerships to unlock new capabilities, insights and commercial opportunities.

What we are looking for

• 3–5 years of experience in E-Commerce, Social Commerce, Digital Commerce or related fields.
• Hands-on experience with TikTok Shop, Social Commerce and/or Affiliate Commerce preferred.
• Experience across Shopee and Lazada is an advantage.
• Experience in FMCG, Beauty, Personal Care, Consumer Health or other consumer-facing categories preferred.
• Social Commerce & Affiliate Expertise — understands creators, affiliate models and how to scale performance.
• Cross-Platform E-Commerce — strong understanding of TikTok Shop, Shopee and Lazada ecosystems.
• Brand-to-Commerce Thinking — able to translate brand objectives into commerce activation and conversion.
• Full-Funnel Management — understands the journey from awareness and traffic through conversion and purchase.
• Commercial & Investment Acumen — comfortable managing budgets, ROI, GMV and investment productivity.
• Execution & Partnership Leadership — able to turn strategy into action and effectively manage agencies, platforms and external partners.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

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