Kenvueは現在、以下求人を募集しております。
Brand Manager - Anti-aging Care私たちがしていること
私たちKenvueは、日々のケアが持つ驚くべき力を信じています。100年以上の伝統と科学に根ざし、Neutrogena®, Aveeno®, Tylenol®, Listerine®, Johnson’s® and BAND-AID®など、皆様が既にご存じでご愛用いただいているアイコニックなブランドを提供しています。科学は私たちの情熱であり、ケアは私たちの才能です。
Who We Are
私たちのグローバルチームは、インサイトとイノベーションに情熱を注ぎ、最高の製品をお客様にお届けすることに全力を注ぐ、多様で優秀な22,000人以上の社員で構成されています。専門知識と共感力を備えたKenvuerであることは、毎日何百万人もの人々の生活に影響を与える力を持つことを意味します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちとあなた自身の未来を、共に切り開いていきましょう。
Role reports to:
DCL Marketing Director場所:
Asia Pacific, Japan, Tokyo-To, Shibuya勤務地:
ハイブリッドあなたがすること
What you will do
The Brand Manager - Anti-aging Care is responsible for developing and executing comprehensive advertising and promotional plans, analyzing market trends and sales data, and overseeing brand strategy implementation. You will collaborate with agencies and stakeholders to enhance product positioning, forecast demand, and build key partnerships to drive market growth:
Key Responsibilities
- Analyze competitive landscapes, consumer behavior data, sales, and financial reports including budget adherence, commercial policies, and pricing effectiveness to identify growth opportunities, optimize brand performance, and drive profitability.
- Lead category growth strategies with clear views on the portfolio sufficiency and collaborate with Product Development team on the Product + Commercial innovations.
- Lead the creation and execution of engaging digital campaigns, experiential marketing initiatives, and promotional plans that elevate brand awareness, consumer loyalty, and market presence.
- Champion sustainability and ethical considerations in brand messaging to align with evolving consumer values in the anti-aging segment.
- Lead extensive market research, test marketing activities, and systematic intelligence gathering to validate product concepts, identify and prioritize market opportunities, and recommend actionable strategies.
- Implement continuous improvements to expand the portfolio of new and existing products and programs, evaluating new ideas, products, and programs for feasibility and alignment with brand objectives.
- Enhance key customer relationships and strategic partnerships to increase competitive market share and actively participate in sales forecast reviews and demand forecasting for assigned product lines to support business planning.
- Monitor and adjust brand strategy implementation to ensure alignment with market trends and company objectives.
What we are looking for
Required Qualifications
- Bachelor’s degree or equivalent in Marketing, Business, Administration, or a related field.
- 4-6 years of relevant experience in brand management, preferably within healthcare, beauty, skincare, or anti-aging care sectors.
- Proven ability to develop and execute advertising and promotional strategies.
- Strong analytical skills with experience in sales analysis, competitive intelligence, and financial reporting.
- Excellent interpersonal and communication skills.
Desired Qualifications
- Strong foundation in brand management principles.
- Proven ability to craft innovative marketing strategies blending scientific credibility with emotional appeal.
- Exceptional analytical skills to interpret market trends and consumer data, driving actionable insights.
- Proven ability to manage cross-functional teams and external agencies to deliver integrated marketing campaigns.
- Experience conducting market research and test marketing to inform product development and positioning.
- Ability to evaluate and implement product and program improvements based on market insights and performance data.
- Proficiency in forecasting demand and contributing to sales planning processes.
- Strategic thinker with a strong understanding of market trends, customer needs, and competitive dynamics.
- Strong communication and leadership skills to inspire cross-functional teams and external partners toward a unified brand vision.
- Experience building and maintaining partnerships with medical societies, opinion leaders, and key stakeholders.
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