Brand Manager, Incubator Brands (SH & B)

Brand Manager, Incubator Brands (SH & B)

私たちがしていること

Kenvueで、日常のケアの並外れた力を実感します。100年以上にわたる伝統を基盤に、科学に根ざした当ホテルは、ニュートロジーナ®、アヴェーノ®、タイレノール®、リステリン®、ジョンソンズ®、バンドエイド®など、すでにお馴染みのアイコニックなブランドを展開しています。科学は私たちの情熱です。ケアは私たちの才能です.

Who We Are

私たちのグローバルチームは~22,000人の優秀な人々で、すべての声が重要で、すべての貢献が評価される職場文化を持っています。 私たちは洞察に情熱を注いでいます。 革新とお客様に最高の製品を提供することに取り組んでいます。専門知識と共感力を持つKenvuerであることは、毎日何百万人もの人々に影響を与える力を持つことを意味します。私たちは人を第一に考え、熱心に気を配り、科学で信頼を勝ち取り、勇気を持って解決します。そして、素晴らしい機会があなたを待っています!私たちと一緒に、私たちの、そしてあなたの未来を形作りましょう。詳細についてはをクリックしてくださいhere.

Role reports to:

Global Head NeoStrata Co Brand Growth

Location:

North America, United States, New Jersey, Summit

勤務地:

ハイブリッド

あなたがすること

The Brand Manager, Incubator Brands (Skin Health & Beauty) role will evaluate international brands for potential market expansion into the USA, deliver the innovation strategy for Incubator Brands, and build the 3YOP Innovation Pipeline plans. They will be responsible for leading in-depth analysis and building a business case to recommend which brand(s) should go to market and their go to market strategy in addition to supporting existing Incubator Brand’s innovation pipelines. This role will work with a cross-functional team of R&D, supply chain, packaging engineering, design, and marketing leads to develop growth plans based on consumer, category, and competitive data and insights.

This role will also develop communications for the Incubator Brands and be responsible for creating content to support new product launches.  

Key Responsibilities: 

• Oversee comprehensive brand assessments across key skincare brands to determine product-market fit.

  • Conduct in-depth market sizing, trend analysis, and whitespace identification to evaluate growth potential.

  • Develop data-driven business cases to recommend which brand(s) should enter the market, identifying potential risks, barriers to entry, and mitigation strategies to ensure successful market introduction.

  • Apply emerging category trends, competitive moves, and retail dynamics to inform strategic recommendations.

  • Define proposed GTM strategies, encompassing target consumer definition, positioning, channel strategy, pricing, and preliminary marketing recommendations.

  • Partner closely with cross-functional teams to validate feasibility, cost structures, and innovation requirements.

  • Synthesize findings into clear, persuasive presentations for senior leadership to support decision making and strategic alignment.

  • Lead the Integrated Business Planning (IBP) process to meet shipment and financial targets.

  • Partner with cross-functional team members to shape and grow brand equity and innovation to drive U.S. growth.

• Incubator Brand Team Innovation

  • Work with a cross-functional team of R&D, supply chain, packaging engineering, Design, and marketing leads to develop growth plans based on consumer, category, and competitive data and insights. 

  • Deliver a distinctive innovation pipeline that meets and advances the category prototype in close collaboration with key functions in Kenvue, especially the Scientific Organization, Technology, Supply Chain.

  • Develop and execute the brand pipeline.

• Communications

  • Develop and ensure the implementation of consistent and aligned innovations together with launch playbooks: content, playbooks (Influencer/HCP/Shopper).

 

What we are looking for  

Required Quallifications

• A BA/BS in Marketing or a business-related field is required. An MBA is preferred. 

• A minimum of 6 years of marketing or related CPG commercial experience.

• Experience working with R&D, Market Research, Communications Agencies, Finance, Sales and Project Management is required. 

• Experience managing brand communications creative and execution.

• Strong communication, presentation, and listening skills, with the ability to form productive stakeholder relationships and lead cross-functional teams.

• Self-motivated and results oriented. Creative problem-solver not afraid to challenge the status quo.

• Ability to effectively prioritize and balance multiple projects.

• Comfortable navigating ambiguity and managing complexity.

• 10% travel

Preferred Qualifications: 

• Experience in a start-up environment is preferred.

• Experience working within the Beauty / Skincare category is desired.

• Experience with new brand market entry is preferred. 

• Demonstrated experience managing E2E innovation processes and global pipeline development (including creation of breakthrough and/or disruptive innovation) resulting in sustained global brand growth.

• Experience working with Legal, Regulatory, and global partners is preferred. 

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それは何ですか

$124,100.00 - $175,200.00

これは、勤務地、候補者のスキル、経験、教育レベルなど、多くの要素を考慮に入れています。その他の仕事関連の要因.

Kenvueは機会均等雇用者であることを誇りに思っています。人種、肌の色、宗教、性別、性的指向、性同一性、年齢、出身国、または保護された退役軍人の地位に関係なく、すべての資格のある応募者は、能力に基づいて雇用の検討を受け、障害に基づいて差別されることはありません。